Honda’s Recognition for Resell Value Makes an Impact

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Honda was awarded the Edmunds.com Best Retained Value Award for 2011. The 2012 CR-V, Fit and Odyssey were awarded best resale value in their class by Kelley Blue Book.

Really Big Sales Event

Along with Honda Dealers throughout the U.S. who are seeing results from the Really Big Sales Event, Hutton is experiencing an increase in trade-ins. “Honda owners are loyal,” he said.

Fair resell value will be top of mind as warmer weather prompts yard sales nationwide. Tons of once treasured goods will be offered at a discount and sellers will make a percentage of what they initially paid for their items. Veteran yard and garage sale hosts know that the money made on the back end is as important as the money laid down at the start. It appears that one particular automotive maker has the same methodology and is cashing in. Honda sales have risen in the past few weeks and most of the success is attributed to Honda’s resell value.

Honda dealers are seeing an influx of trade customers during the Really Big Sales Event. “We’ve had an unusual amount of trade-ins this month,” said Chris Hutton, GM, Penske Honda, Indianapolis, IN. “Honda owners are taking advantage of the great deals the sales event offers, and they’re trading in their Hondas for newer models.”

Along with Honda Dealers throughout the U.S. who are seeing results from the Really Big Sales Event, Hutton is experiencing an increase in trade-ins. “Honda owners are loyal,” he said. “They recognize the value and know that they’ll get a great offer on their trade when they’re ready for a new vehicle.”

Honda’s value has been recognized by numerous automotive industry groups. Honda was awarded the Edmunds.com Best Retained Value Award for 2011. The 2012 CR-V, Fit and Odyssey were awarded best resale value in their class by Kelley Blue Book.

The resale value, combined with low annual percentage rates and pricing deals going on now during Honda’s Really Big Sales Event has pushed Honda sales forward for 2nd quarter. Visit http://reallybigsalesevent.com/ to see the Really Big Sales Event deals and learn more about Honda’s resale value.

RITZ Marketing represents the Penske Automotive Honda dealers in the Central US region, as well as the Detroit Area Honda Dealers. Ritz Marketing manages the Really Big Sales Event url at http://reallybigsalesevent.com/.

Contact:
Kathleen Ritz, Ritz Marketing, Inc.
President
(704) 358-9202

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Patty Dietz
Ritz Marketing
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