Peugeot Sales Hold Strong With Anticipation Of New 208 Arrival

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With sales of new cars in the new ‘12’-plate month of March, Peugeot is selling more cars than it did last year. Its ‘Drive Away Happy’ campaign continues to appeal to customers, promoting the popular and financially attractive ‘Just Add Fuel’ package that takes the hassle out of running a car; looking after the customer's insurance, servicing and warranty, road tax and roadside assistance for one fixed monthly amount over three years.

Peugeot

Puegeot

Sales for Peugeot vehicles in March were up 2% at 18,969.

With sales of new cars in the new ‘12’-plate month of March, Peugeot is selling more cars than it did last year. Its ‘Drive Away Happy’ campaign continues to appeal to customers, promoting the popular and financially attractive ‘Just Add Fuel’ package that takes the hassle out of running a car; looking after the customer's insurance, servicing and warranty, road tax and roadside assistance for one fixed monthly amount over three years.

Sales for Peugeot vehicles in March were up 2% at 18,969, with a year-to-date total of 29,411 up 3.2%. March saw sales of the popular 107 rise by 28%, and the well-equipped 207 and 207 SW, soon to be succeeded by the new 208, saw sales similar to the previous year. Fleet sales were up 6.3% recognising the growing appeal of the new 508. Light Commercial Van sales also continue to grow with 8% of the market, previously at 7.5%.

In the first half of 2012, Peugeot has been in an intense product launch phase. The arrival of a world first with the award-winning and accomplished 3008 HYbrid4, was followed by the restyled 107 and the new 508 RXH which uses the same HYbrid4 technology. Announced in March and available mid-year is the all-new 208 - a product of regeneration that will define the hallmarks of its sector. Also recently announced was the restyled Partner and Expert Van and Tepee ranges, which make their debut at the forthcoming CV show at the Birmingham NEC later this month.

Press Contacts

Andrew Didlick, Communications director
T: +44 (0)2476 884309 / M: +44 (0) 7836 362859 / E: Andrew.didlick(at)peugeot(dot)com

Kevin Jones, Public Relations manager
T: +44 (0)2476 884215 / M: +44 (0)7880 786596 / E: kevin.jones(at)peugeot(dot)com

Steven Fahey, Public Relations manager
T: +44 (0)2476 884216 / M: +44 (0) 7748 704219 / E: steven.fahey(at)peugeot(dot)com

Craig Morrow, Press Fleet Coordinator
T: +44 (0)2476 884261 / M: +44 (0)7747 764745 / E: craig.morrow(at)peugeot(dot)com

Janet Brace, Press Office Coordinator
T: +44 (0)2476 884257 / M: +44 (0)7798 607896 / E: janet.brace(at)peugeot(dot)com

To obtain high resolution downloadable images of the Peugeot product range, information and news stories, log onto the Peugeot Press website: http://www.peugeotpress.co.uk (Newspress passwords apply)

Company website: http://www.peugeot.co.uk /Mu by Peugeot: http://www.mu.peugeot.co.uk

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Andrew Didlick
Peugeot
02476 884309
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