World Oil & Gas Industry Survey by iCD Research Now Available at MarketPublishers.com

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New study “Global Oil and Gas Survey 2012–2013: Market Trends, Marketing Spend and Sales Strategies in the Global Oil and Gas Industry” drawn up by iCD Research has been recently published by Market Publishers Ltd. According to the conducted survey results, the marketing budgets of global oil and gas industry supplier respondents are expected to rise by an average of 6.5% over the next 12 months

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Global oil and gas industry respondents identify India to be the most important region for growth among emerging markets, along with China, Brazil and the Middle East. At the same time, Singapore along with Taiwan and Hong Kong, Canada and Australia are the developed regions with the highest growth potential, as identified by 45%, 42% and 41% of respective respondents from global upstream oil and gas companies. Additionally, according to 46% of respondents from midstream and downstream oil and gas companies, Australia will demonstrate ample growth in this sector.

According to the survey results, the marketing budgets of global oil and gas industry supplier respondents are expected to rise by an average of 6.5% over the next 12 months. Noticeably, 46% of respondents expect an increase in marketing expenditure of between 1% to 10% in 2012, while only 3% of respondents expect a decrease between 1% and 10%.

New study “Global Oil and Gas Survey 2012–2013: Market Trends, Marketing Spend and Sales Strategies in the Global Oil and Gas Industry” drawn up by iCD Research has been recently published by Market Publishers Ltd.

Report Details:

Title: Global Oil and Gas Survey 2012–2013: Market Trends, Marketing Spend and Sales Strategies in the Global Oil and Gas Industry
Published: April, 2011
Pages: 141
Price: US$ 2,000
http://marketpublishers.com/report/industry/energy/global_oil_n_gas_survey_20122013_market_trends_marketing_spend_n_sales_strategies_in_global_oil_n_gas_industry.html

The research report provides comprehensive data and analysis on global oil and gas industry suppliers’ media spend, marketing and sales strategies, and practices and business planning within the global oil and gas industry. Key topics covered include: media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers within the global oil and gas industry. Furthermore, suppliers’ future growth, M&A and investment expectations are also featured within the study.

Report Contents:

1 Introduction

1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1) Online Survey
2) Secondary Research
3) Data Analysis and Report Writing
4) Quality Control
1.4 Profile of survey respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents

2 Executive Summary

3 Global Oil and Gas Industry Dynamics

3.1 Revenue Growth Projections in the Global Oil and Gas Industry
3.1.1 Revenue growth expectations by company type
3.1.2 Revenue growth expectations by region
3.1.3 Revenue growth expectations by turnover
3.1.4 Revenue growth expectations by senior level respondents
3.1.5 Company revenue growth optimism: cross industry comparisons
3.2 Future Developments in Business Structure in the Global Oil and Gas Industry
3.2.1 Future developments by buyers
3.2.2 Future developments by suppliers
3.2.3 Future developments by region
3.2.4 Future developments by turnover
3.2.5 Future developments by senior level respondents
3.3 Merger and Acquisition (M&A) Activity Projections in the Global Oil and Gas Industry
3.3.1 M&A activity projections by buyers
3.3.2 M&A activity projections by suppliers
3.3.3 M&A activity projections by region
3.3.4 M&A activity projections by company turnover
3.4 Capital Expenditure Forecast: Global Oil and Gas Industry
3.4.1 Forecast of capital expenditure by buyers
3.4.2 Forecast of capital expenditure by suppliers
3.4.3 Forecast of capital expenditure by region
3.4.4 Forecast of capital expenditure by company turnover
3.5 Planned Change in Staff Recruitment in the Global Oil and Gas Industry
3.5.1 Planned change in staff recruitment by buyers
3.5.2 Planned change in staff recruitment by suppliers
3.5.3 Planned change in staff recruitment by region
3.5.4 Planned change in staff recruitment by company turnover

4 Global Oil and Gasindustry Market Growth Outlook

4.1 Global Oil and Gas Industry: Demand in Emerging Markets
4.1.1 Demand in emerging markets by buyers
4.1.2 Demand in emerging markets by suppliers
4.1.3 Demand in emerging markets by region
4.1.4 Demand in emerging markets by company turnover
4.2 Global Oil and Gas Industry: Growth Expectations in Developed Countries
4.2.1 Growth expectations in developed countries by buyers
4.2.2 Growth expectations in developed countries by suppliers
4.2.3 Growth expectations in developed countries by region
4.2.4 Growth expectations in developed countries by company turnover

5 Threats and Opportunities for the Global Oil and Gas Industry

5.1 Global Oil and Gas Industry: Leading Business Concerns for 2012–2013
5.1.1 Leading business concerns for 2012–2013by company type
5.1.2 Leading business concerns for 2012–2013 by region
5.1.3 Leading business concerns by company turnover
5.2 Global Oil and Gas Industry: Key Supplier Actions to Secure Buyer Business
5.2.1 Actions to secure buyer business by buyer respondents
5.2.2 Actions to maintain and secure buyer business by region
5.2.3 Actions to maintain and secure buyer business by turnover
5.2.4 Actions to maintain and secure buyer business by procurement budget
...

More new market studies by the publisher can be found at iCD Research page.

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Tanya Rezler
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