Brightline Interactive to Debut Experiences at Sports Illustrated at the Majors

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Interactive company developed three touchscreens and an interactive mobile experience for Sports Illustrated at the Majors presented by

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We’ve been very pleased with Brightline’s vision for our experiences for SI at these headlining golf events.

Brightline Interactive, a leader in creative and digital activations, is excited to announce the debut of three touchscreens and an interactive mobile device at the 2012 Sports Illustrated (SI) at the Majors. The experience, which follows golf’s major tournaments, is created for SI and contracted through Team Epic.

The experience culminates in two parts: a series of three touchscreen coverflows featuring iconic SI covers of golfers and sponsor-related content, and “SI at the Majors Presented by Trivia Challenge,” a game developed for use on an iPad.

There are three touchscreens as part of this experience. The first touchscreen, sponsored by Southwest Airlines Rapid Rewards Program, consists of a coverflow of iconic SI covers and a link to sign up to the airline’s loyalty program. The second depicts a series of Greg Norman photos in addition to a link to his clothing line for Macy’s and personalized tips from the pro golfer. A third touchscreen, sponsored by Myrtle Beach, features photos of professional golfer Blair O’Neal on the cover of SI, as well as interior shots, and a link to a Myrtle Beach Sweepstakes and website.

The SI at the Majors Presented by Trivia Challenge tests users on golf trivia regarding the courses at which the experience will be displayed, and is a multi-player mobile application developed for use on iPad.

“Brightline is excited to be working with Team Epic to extend our digital experiences to golf’s major tournaments for the first time,” began Erik Muendel, CEO and Creative Director of Brightline Interactive. “This combination of our digital experiences allows scalable and tailored content to be integrated seamlessly, creating the right level of consumer interaction at large scale sporting events like these.”

“We’ve been very pleased with Brightline’s vision for our experiences for SI at these headlining golf events,” began Doug Lowry of Team Epic. “The coverflows actively attract users to engage with Sports Illustrated at the Majors sponsors like Southwest Airlines, Macy’s and Myrtle Beach, while the trivia game allows spectators to competitively test their knowledge in an entertaining and interactive way.”

For more information about Brightline Interactive’s gesture and touchscreen experiences, see or visit their Facebook page.

About Team Epic
Team Epic is the leading lifestyle/experiential sports and entertainment marketing agency that is part of Aegis PLC. Team Epic was the brainchild of a team of senior executives who foresaw that our industry needed a new type of agency in order to bring clients the types of forward thinking ideas required by today constantly evolving media and sponsorship landscape. Accordingly, Team Epic brought together these premier brands to become the only agency that truly combines the disciplines of traditional sponsorship with breakthrough experiential and digital, all underpinned by an in-house market research firm. The Team Epic model is designed to provide traditional lifestyle and sponsorship marketing sources while being a leading force in the on line, off line convergence.

About Brightline Interactive
Brightline Interactive is an award-winning, multi-discipline digital services agency that delivers creative solutions for web, mobile and experiential environments. Based in Alexandria, Virginia, Brightline develops and delivers branded solutions for both the public and private sectors by blending creativity and expertise of any and all media and technology available.

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Quin Woodward Pu
Brightline Interactive
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