BioInformatics LLC New Market Report – Life Science Sales Reps: Guide to Best Practices in 2012

BioInformatics LLC announces the April 30, 2012 release of their newest market report: Life Science Sales Reps: Guide to Best Practices in 2012 (12-002)

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Help train your salesforce with Life Science Sales Reps: A Guide to Best Practices in 2012

Help train your salesforce with Life Science Sales Reps: A Guide to Best Practices in 2012

Between the rise of ecommerce platforms and the introduction of large, highly-specialized product lines, the role of the sales rep has changed dramatically.

ARLINGTON, VA (PRWEB) April 19, 2012

This worldwide primary research study of the academic and pharma/biotech sectors provides a 2012 best practices guide for selling to labs. The report was designed to help life science suppliers train and deploy sales teams that are able to develop crucial relationships and act as intermediaries between suppliers and the lab. Over 1,000 scientists share their opinions and current practices with regards to using mobile devices to look up prices, following sales reps on Twitter or blogs, preferred sales channels, sales rep behaviors that add/reduce value, acceptable response times, favorite giveaways and more. (Click here for a more complete description of the report.)

The following are the suppliers who were presented in the survey as answer choices for sales rep performance benchmarking purposes:

AB SCIEX
Affymetrix
Agilent Technologies
BD Biosciences
Beckman Coulter
Bio-Rad Laboratories
Caliper
Cell Signaling Technologies
Corning Life Sciences
EMD Millipore (Millipore, Calbiochem, Novabiochem, Novagen, Merck KGA)
Eppendorf
Fermentas (Thermo Fisher)
Fisher Scientific (Thermo Fisher)
GE Healthcare
Illumina
Leica Microsystems
Life Technologies (Applied Biosystems/Invitrogen)
Luminex
Molecular Devices
New England Biolabs
Pall
PerkinElmer
Promega
QIAGEN
R&D Systems
Roche Applied Science
Sigma-Aldrich
Takara Bio
Thermo Scientific
VWR Scientific Products
Waters

“Life science product sales reps must adapt to a changing environment. Between the rise of ecommerce platforms and the introduction of large, highly-specialized product lines, the role of the sales rep has changed dramatically,” states Tamara Zemlo, Ph.D., MPH, Vice President of Advisory Services. Dr. Zemlo adds that: “Rather than approaching the sale in traditional ways, sales teams can use this report to sell to labs in ways that scientists deem most relevant.”

To learn more about Life Science Sales Reps: Guide to Best Practices in 2012 (12-002), a complimentary Executive Summary is available at:

DOWNLOAD FREE EXECUTIVE SUMMARY (PDF)

ABOUT BIOINFORMATICS LLC

BioInformatics LLC is the premier research and advisory firm serving the life science industry. By leveraging our professional social network of more than 69,000 life scientists, we have supported more than 500 companies and provided insights that lead to better business decisions. Our assignments include assessing the size and attractiveness of markets, optimizing product configurations and pricing, validating corporate acquisitions, measuring customer loyalty, and evaluating brand strength and positioning.


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