Third Annual Privacy Identity Innovation Conference in Seattle Explores How to Build Trust in the Digital Age

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Taking place May 14-16, 2012 in downtown Seattle, the Privacy Identity Innovation conference (pii2012) features over 50 leading speakers.

Over 50 prominent business and technology leaders will speak at the 3rd annual Privacy Identity Innovation conference (pii2012), taking place May 14-16, 2012 in downtown Seattle. Through a series of keynotes, roundtables, demos and workshop sessions, pii2012 will take an in-depth look at where innovation is heading in areas like mobile apps, geo-location, big data and social networking – and what it means for the future of online identity, trust and reputation.

The debate about how companies are using personal information has grown intense over the past few months, and it’s likely to heat up even more. The White House has recommended a Consumer Privacy Bill of Rights, and the European Union is weeks away from requiring companies to get consent from website visitors before storing advertising cookies. What’s needed is a candid discussion about how companies can protect sensitive information while enabling emerging business models and technologies, and pii2012 plans to provide just that.

The theme is Building Trust in the Digital Age and the pii2012 program will explore how emerging technologies and business models are impacting data creation, sharing and aggregation. Keynotes include Allison Cerra, vice president of marketing for Alcatel-Lucent’s Americas region and co-author of The Shift and Identity Shift; Andreas Weigend, Social Data Lab Director, Stanford University Lecturer and former chief scientist; and Linda Avey, co-founder of 23andMe and CEO of Curious, Inc.

There will also be a special pre-conference workshop sponsored by ACT on the afternoon of May 14th for mobile apps developers. The half-day program will offer practical guidance on how to design for privacy and trust.

Privacy Identity Innovation attracts a diverse audience of 300 industry executives, developers, investors, marketing professionals, consumer advocates and policy experts. Previous speakers include executives from Google, Facebook, Mozilla, Microsoft, Intuit, Personal,, Intelius,, Evidon and other companies, along with investors from Intel Capital, FLOODGATE, Union Square Ventures and Elevation Partners.

Independently produced by SageScape, the creators of the annual Tech Policy Summit conference, pii2012 offers an open forum for spirited and participatory dialogue about the future of digital privacy and identity in an increasingly interconnected world. For more information about the agenda and the speakers participating in pii2012, visit the conference website at

Sponsors of the pii2012 conference include ACT, Google, Xbox 360, Cooley LLP, TRUSTe, GeekWire, IAB Europe, Internet Identity Workshop, LunaWeb, Inc., Online Trust Alliance, O’Reilly Media, Personal, Privacy Camp, Rapleaf, TechAmerica, VentureBeat, Data 2.0 Summit, and Women 2.0.

About SageScape
Privacy Identity Innovation and pii Labs are independently produced by SageScape, a privately-held company that specializes in producing and promoting executive-level conferences and online communities for the high technology industry. Founded in 2003, SageScape is passionate about promoting innovation and exploring how technology impacts - and is shaped by - culture, policy and business. In addition to the annual Tech Policy Summit (TPS) and Privacy Identity Innovation conferences, SageScape works on leading industry events for a variety of clients ranging from early-stage startups to top global brands. To learn more, visit and You can also follow us on Twitter at @TechPolicy.

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