Digital Marketing Boot Camp for Higher Education Marketers being held at the University of Baltimore May 18-20, 2012

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A weekend long Boot Camp for Higher Education Marketers will be held May 18 - 20, 2012 at University of Baltimore’s Center for Digital Communication, Commerce & Culture. The Digital Marketing Demystified workshop offers attendees a full-immersion, hands-on approach covering the fundamentals needed to create effective and powerful recruitment marketing campaign using social media, web advertising, search marketing, email marketing and mobile marketing.

This isn’t a ‘just sit and listen’ event at all. Our ultimate goal is to give attendees ample opportunity to learn by doing through hands-on activities and team building exercises.

The University of Baltimore’s Center for Digital Communication, Commerce & Culture announced today that it will be holding a special weekend boot camp starting May 18th, 2012 addressing the specific needs of Higher Education marketers.

Led by digital marketing veterans Dr. Sean Carton (University of Baltimore) and Rob ‘Spider’ Graham (Harvard University, Emerson College), the Digital Marketing Demystified boot camp was created to help higher education marketing professionals gain a better understanding of how to design, create and optimize effective digital marketing campaigns used to effectively reach and inspire prospective students via online campaigns.

According to Dr. Carton, “Not integrating digital into your ‘traditional’ recruitment marketing isn’t even an option these days. Not to sound dramatic, but if you aren’t already reaching out to prospects through digital channels, and reaching students on their turf using their language, then you’re already losing market share to schools who understand how to use digital tools and channels to find and connect with the right people. To be effective you need to be able to walk the talk!”

Spider Graham points out that “the Digital Media Demystified weekend boot camp has been specially designed to give attendees a blend of focused workshop activities that will help them develop skills that they can easily take back to their own schools in put into action. This isn’t a ‘just sit and listen’ event at all. Our ultimate goal is to give attendees ample opportunity to learn by doing through hands-on activities, learn to solve real-world marketing challenges using digital technologies, network with other higher education marketers and have fun! By the time we get to Sunday afternoon we want everybody to be pumped up and ready to hit the ground Monday morning!”

The planned curriculum for the boot camp will cover areas of Digital Display Advertising, Rich Media Advertising, Search Engine Marketing and Search Engine Optimization, Email Marketing and Social Media Marketing including channels like Twitter, Facebook and YouTube. For more information, access the boot camp schedule at http://www.dmdbootcamp.com.

The University of Baltimore is a member of the University System of Maryland and comprises the School of Law, the College of Arts and Sciences, and the Merrick School of Business.

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