ShopTo Wins Big Prize at MCV Awards

Share Article

Online Retailer Trumps High Street in Industry Ceremony


ShopTo Logo

We will keep innovating and building the ShopTo brand has beaten off strong competition from high street stores such as Game and HMV, as well as online rivals, and to take home the MCV award for Specialist Retailer of the Year 2012. The MCV awards recognise the very best that is on offer in the videogames world, voted for by a large independent judging panel, with members from across all sectors of the games industry.

Igor Cipolletta, CEO for ShopTo, beamed, "This MCV award shows the passion and performance of the ShopTo team is being recognised at the highest level in UK retailing. We will keep innovating and building the ShopTo brand, which I know will continue to delight customers and lead the market." recently reported on a formidable 2011 with profits soaring 254%, and reports a brilliant start to 2012 with Igor commenting, "Our market share has grown significantly in the past few months and we are are hugely optimistic about the future with a number of exciting new initiatives under way including the recently acquired movie streaming business FetchTV."

The MCV Industry Excellence Awards marked its tenth anniversary in style with comedian and Inbetweeners star Greg Davies hosting the event at the Lancaster London hotel.

The full list of winners on the night were:


Specialist Retailer:
Independent Reatiler - Games Centre
Star Store - John Lewis
Digital Retail Innovation - Skylanders: Spyro's Adventure
Digital Retailer - Steam
Mainstream Retailer -


Peripherals & Accessories Brand - Turtle Beach
Best Use of Social Media - Dead Island, Deep Silver
New Game Brand - Skylanders: Spyro's Adventure
Trade Marketing Team - Bethesda
Game Campaign - Battlefield 3, EA
PR Team - Ubisoft
Marketing Team - Activision


High Street Distribution Team - Centresoft
Sales Triumph - Zumba Fitness
Digital Distribution Team - Bethesda
Sales Team - Ubisoft
Games Publisher - EA




Rosemary Buahin (Sony Computer Entertainment)


  • Ends -

About is an online retailer selling video games, movies and electronics. The company, launched in early 2006 by CEO Igor Cipolletta, is based in Bracknell, United Kingdom. is the largest privately owned website in the UK with a recorded turnover of £29M in their last financial year. announced their acquisition of FetchTV the video-on-demand business on April 16th, 2012 as part of a £4m deal to offer digital movie streaming to its customers.

For more information, please contact:
Gian Luzio
Email: gian(at)shopto(dot)net
Tel: 0207 206 2307

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Gian Luzio
07956 877237
Email >
Visit website