(PRWEB) April 20, 2012
Kontexto, a high growth leader in real time data collection and analysis for media organizations, today announced that it has launched version 2.0 of publishflow™, a popular real time content analytics service trusted by digital media publishers around the world.
Publishflow™ 1.0 was initially released to global media brands in late 2010 and largely focuses on providing real time audience metrics and trends to web editors and content creators operating high traffic editorial websites. The version 2.0 upgrade fuses all the same valuable live audience data with live competitor, topic and social trending data to deliver the first complete real time content analytics service for digital media publishers.
As part of the major service update, digital media publishers can now access live audience, competitor, topic and social metrics and trends in a single interface. There are over forty real time data streams optimized for tablet, mobile and desktop viewing. Personalized dashboards can be launched in a few minutes and live alerts are available for the most important audience, competitor, topic and social trends.
After over a year working with large media brands including The Guardian, Postmedia Network, Bell Media, Abu Dhabi Media Corporation and Getty Images, it became apparent that digital media publishers are seeking to move beyond just using traditional website analytics services to better understand their online editorial and monetization efforts.
The next step in order to remain relevant and competitive depends on collecting and analyzing vast amounts of off site data that can be coupled with on site data. Publishflow is built to make this happen effortlessly and cost effectively for digital media publishers.
“Publishflow™ has found rapid adoption amongst digital media brands because it collects and displays live data that is useful to anyone in the digital media chain from senior executives to web editors to the actual content creators,” said Tom St.John, CEO of Kontexto. “When you make live data accessible and visible in tablet, mobile and desktop friendly ways, people will use it frequently and in creative ways never before imagined.”
Publishflow™ is available for a free no risk evaluation at publishflow.com.
To arrange your free no risk evaluation, please contact a publishflow expert at 1-866-390-5446 (ext. 710) or email sales(at)kontexto(dot)com.
Kontexto is a high growth leader in real time data collection and analysis for media organizations. Clients including Guardian Media Group, Postmedia Network, Bell Media, Abu Dhabi Media Corporation and Getty Images leverage the Kontexto platform to create business value by capturing, analyzing and visualizing large amounts of real time data. Publishflow™ is the company’s real time content analytics service trusted by media brands around the world. It delivers live audience, competitor, topic and social media trending data to desktop and tablet devices. For more information please visit http://www.kontexto.com or http://www.publishflow.com