Aria Announces Publicity & Promotion Practice, Names Industry Veteran Paul Salfen Principal

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Paul Salfen joins Aria to lead publicity, promotions, media relations and partnership services

Aria today announced the launch of its Publicity and Promotion practice, naming Paul Salfen Principal.

With more than a decade of experience in public relations, promotions and journalism, Salfen brings a wealth of experience and expertise to Aria’s new offering. Having been on both sides of PR campaigns, Salfen knows how to pitch and how the media likes to be pitched and can strategize from both sides.

“At Aria, we pride ourselves on designing unique, engaging brand experiences that produce measurable results,” said Ryan Thompson, Founder and CEO of Aria. “Today’s announcement of the Publicity and Promotion practice furthers our ability to provide relevant and effective services to reach consumers in the digital age. Publicity and promotion services expand our ability to gain earned media coverage as well as maximize live events on behalf of our clients.”

The Publicity and Promotion practice will provide several key offerings to clients including:

  • Public relations and publicity
  • Media relations and outreach
  • Live events including grand openings, appearances and stunts
  • Product placement and partnerships

As part of the Publicity and Promotion launch, Salfen revealed that the agency has been named Publicity Agency of Record for Rock-N-Roll Allstars, a band comprising members from the some of the greatest rock bands of all time, including Guns N’ Roses, KISS, Def Leppard, Deep Purple and more. Currently on tour in South America, Salfen will travel along and lead the tour’s publicity, media relations, partnerships and social media.

“The opportunity to work with Aria and guide the growth of their Publicity and Promotions practice was one that I couldn’t pass up. Aria’s passion for maximizing the way client’s brands are experienced, coupled with my background working on both sides of the public relations industry creates the perfect environment for revolutionary and fast-react promotional campaigns,” said Paul Salfen, Principal of Publicity and Promotions.

Aria is a Dallas-based, results-focused digital marketing agency.
With more than a decade in business, Aria’s agile team of strategists, communication architects, creatives, technologists and marketers specialize in producing sound, results-oriented, right-tool-for-the-job, unforgettable brand experiences.

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