Bringing the two conferences together allows for a broader perspective on today’s consumer."
National Harbor, MD (PRWEB) April 20, 2012
Today CTAM offered an advance look inside the structure and speaker lineup for the 2012 CTAM Insights and CTAM Summit conferences, co-located at the Walt Disney World Swan and Dolphin Resort, Orlando, Oct 14-16.
In two firsts for CTAM, this marks the first time in its 37-year history that the two annual conferences have been co-located. In addition, it’s the first time Insights has been open to working press, providing for greater understanding of the critical nature of consumer research today.
“Bringing the two conferences together allows for a broader perspective on today’s consumer. We’re combining the newest thinking in consumer marketing , product innovation, opportunities from big data, and applying research results to our business – so attendees can succeed in the evolving cable and media ecosystem, “ said Char Beales, president and CEO, CTAM. “Co-location also makes good economic sense for executives who want to get the most out of their business travel by attending sessions across both events for a single registration fee.”
Attendees who register by the Early Bird deadline of May 4, 2012 save up to $300 and will be entered to win two free nights at the Swan and Dolphin, valid before, during or immediately after the conference.
The Insights conference co-chairs are Kathy Filosa, VP, Direct Marketing, Cablevision Systems Corp., Janet Gallent, SVP, Strategic & Primary Research, NBC Universal, and Steve Seidmon, President, Seidmon Associates.
The Summit co-chairs are Nomi Bergman, President, Bright House Networks and Ed Carroll, Chief Operating Officer, AMC Networks.
For Media Inquiries contact:
Jason D. King, ABC
Senior Director of Communications & Media Relations
CTAM, the Cable & Telecommunications Association for Marketing, is a non-profit professional association, dedicated to helping the cable business grow. To that end, CTAM provides consumer research, an interactive executive innovation series, conferences, awards and the “CTAM SmartBrief” to its individual members. On behalf of 90 corporate members, the organization leads the Advanced Cable Solutions Consortium and Business Services Council, and facilitates national cooperative marketing efforts, including the Cable Mover Hotline® and Movies On Demand® initiatives. The corporate website is http://www.ctam.com and CTAM can be found on Facebook, LinkedIn and Twitter.