(PRWEB) April 18, 2012
ROBRADY capital LLC today announced that Ziivaa LLC, an emerging company within its investment portfolio, was issued its first US utility patent for the Ziivaa Belt, a device that relieves the pain associated with menstrual cramps. Pioneered by Dr. Stephen Lee and developed in collaboration with ROBRADY design, the product uses advanced compression technology to alleviate discomfort.
“Most women use the product for 10 to 15 minutes once each day during their menstrual periods,” commented Ziivaa COO Kristen Nichols. “They report relief from pain for the balance of the day or longer. Since menstrual pain is one of the largest cause of absenteeism at school and work, we expect the product will have a significant impact on women and their families.” Nichols noted the company also has several other US and international pending and allowed patent applications.
ROBRADY capital is an affiliate of acclaimed international industrial design firm ROBRADY, a multi-disciplined product design and development studio that offers its multinational client base—including General Electric, Mercedes-Benz, Dell Computers, Parker Hannifin, AT&T, Merial and Volvo Penta—progressive industrial design, mechanical design and engineering, graphics/packaging/GUI/web and eCommerce design, market research, brand and retail development, rapid prototyping and production program management.
ROBRADY capital focuses on strategic investment in companies that benefit from collaboration with one or more of its affiliated entities. Working in conjunction with ROBRADY design, ROBRADY production and other related firms, it provides seed, development and launch funding for emerging products and technologies. The firm leverages the unique experience of its affiliated companies to create incremental value, mitigate risk and provide experienced guidance to transition companies from concept to commercialization.