Dolly Drive Turns to Stand-Up Comics to Promote Computer Backup in New Short Film on DollyDrive.com

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Stand-up comics write their jokes everywhere – notebooks, napkins, phones, computers. But do they keep it somewhere safe? What would happen if they lost it? Dolly Drive, providers of online backup, file sharing, storage, & disaster recovery for Macs, set out to find out in “Saved Bits” a new short film by comedian and filmmaker Lenny Marcus.

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We wanted to see whether technology had given some of the most creative people in the world – stand up comics – the power to make sure that their ideas were never lost.

Dolly Drive, makers of cloud services for Mac users, takes a look at how stand-up comedians create their material and what they do to protect it from getting lost in “Saved Bits”, a short film by comedian and filmmaker Lenny Marcus.

“Dolly Drive makes sure that whatever you are creating on your Mac at any moment, is backed up and available for you in the cloud, anytime, anywhere, forever.” said Leigh Kessler, Head of Marketing at Dolly Drive. “We wanted to see whether technology had given some of the most creative people in the world – stand-up comics – the power to make sure that their ideas were never lost.”

In the 5-minute short, Marcus interviews top stand-ups in New York in the clubs and on the street, asking them to share some early favorite jokes that got them big laughs, where they write and archive their material, and what would happen if they ever lost it.

Said Kessler, “Unlike stand-ups, whose ideas live on pieces of paper and in their heads, people who create content on a computer hope that that machine is safe, and with them, at all times. But we don’t live in a one computer world anymore. We collaborate, we move around, and we wear our computers down. Dolly Drive’s cloud services makes sure that whatever Mac users are creating on their machines is protected and available, whenever, and wherever, they need it.”

"Saved Bits" can be viewed at http://www.dollydrive.com. Please share with shortlink: http://www.dollydrive.com/?p=1993

Dolly Drive is all-in-one online backup and file sharing for consumer, SMB and Enterprise level Mac users. It allows multi-destination Time Machine backup for multiple Macs, both online and local, with file sync & sharing for Mac s, virtual hard drive storage, and a bootable local clone. Because it's designed for people who love using Macs, it's all in one place, with one app. Created by cloud services provider Cirrus Thinking, Dolly Drive was named Maclife Magazine's Best of Show and Best Software at Macworld 2011.

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Leigh Kessler
Cirrus Thinking
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