Rockville, MD (PRWEB) April 23, 2012
MailerMailer announces the release of Presstacular, a lead generation tool for IT consulting companies to win new and repeat business using email newsletters. Presstacular includes a library of strategically written articles for clients to use and edit, eliminating the time-consuming task of drafting a newsletter every month to nurture leads.
Current article topics include managed services, web design, and other IT focus areas. Clients can use the articles "as is" or, if they have time, edit them by adding information on their recent projects or tweaking the article to suit their needs.
Presstacular automatically formats the articles into a template based on the client's brand, then sends the newsletter to the client's email list and tracks the response. The reports show who opened the newsletter and clicked to read each article, identifying who is engaged and "sales ready."
Clients can choose from shared articles, which are available to other Presstacular clients, or get exclusive articles for an additional fee. An article's teaser is automatically inserted into the client's newsletter and the full article is posted on an archive branded with the client's domain name. The article archive can be linked from a client's website to provide educational information that drives more site traffic.
"Sending an email newsletter is a proven way to strengthen relationships and generate warm leads, but who's got the time to do it?" says MailerMailer CEO, Raj Khera. "Our library of editable articles takes the pain out of creating a relevant newsletter. Presstacular saves IT companies a lot of time so they can market more efficiently."
Presstacular is now available from $399 per month. This includes fresh, engaging articles for IT companies to send to their customers and an integrated email marketing tool to create, send and track newsletters that generate warm leads.
Presstacular by MailerMailer is a next generation email marketing tool for IT consulting companies that comes with fully-editable articles written by industry professionals. This eliminates the time-consuming task of writing relevant articles and makes it easy to create and send engaging newsletters that strengthen client relationships, reinforces brand awareness, and generates warms leads that win new and repeat business.