Swimovate Watches® Announces Poolmate™ Model Ellie Faulkner Makes 2012 Olympic Team

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Swimovate Watches® model Ellie Faulkner qualified for the 2012 Summer Olympics in London at the recent British Gas Swimming Championships.

Ellie is our model for the Swimovate Poolmate watch and we couldn’t be more thrilled at her latest success in qualifying for the Olympic team.

Swimmer and Model for the Poolmate™ swimming lap counter watch from Swimovate Watches®, Ellie Faulkner, recently qualified for the London Olympics, thanks to her recent success at the British Gas Swimming Championships. Faulkner was awarded the Silver medal for her stunning finish in the 800m free race, securing her a place on the Olympic team and her success in the 200m free race also secured her spot on the relay team for the 2012 Summer Olympic Games in London. This year’s qualifying competitions were held at the City of Sheffield Swim Squad (COSSS), Faulkner’s training home.    

According to Lisa Irlam, Swimovate CEO, Faulkner is a wonderful example of what it takes to be a true athlete in the world of swimming. Irlam said, “Ellie is our model for the Swimovate Poolmate watch and we couldn’t be more thrilled at her latest success in qualifying for the Olympic team. We are proud not only of her recent accomplishment, but of all the hard work she has put into achieving her goals. The Swimovate team will definitely be cheering Ellie on at the games this summer.”

As reported by Swimovate, the Poolmate and Poolmate Pro swimming watches were designed to help swimmers like Faulkner achieve a greater understanding of their training progress over time in order to get the most out of each session and improve over time, “Being a swimmer myself,” Irlam said, “I understand how important it is to have an automatic lap counter watch that doesn’t just track your distance, but that also stores that data for later analysis. Having access to a watch like this can make a huge difference in making your training sessions more effective.”

Swimovate has been providing innovative training tools like the Poolmate and Poolmate Pro swimming watch for swimmers since 2007. The company is made up of serious athletes who understand what swimmers need when it comes to maximizing training efforts and getting accurate session data. Swimovate consists of an enthusiastic group of talented entrepreneurs who also happen to be triathletes. The team has competed in a variety of athletic events, including Ironman events around the world, and is dedicated to helping swimmers of all abilities achieve their goals. For more information, please visit http://swimovatewatches.com/.

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Brad Sorock