San Diego, CA (PRWEB) April 18, 2012
Acting on its commitment to increase national awareness of economic and environmental sustainability, the U.S. Green Chamber of Commerce is announcing the launch of 100 Cities for Change on Earth Day, April 22nd. This campaign marks the organization’s first national push for individuals, businesses and cities to come together and pledge their support for socially responsible business.
“100 Cities for Change is not just about saying you or your business is ‘green.’ We know that word has started to lose meaning for people over time. We are looking for a complete paradigm shift,” said David Steel, chief executive officer for the USGCC. “This is about provoking and inspiring people to utilize sustainable business practices and revitalize the goal of a triple bottom line – people, planet and profit.”
By pledging to join 100 Cities for Change, people across the nation will be taking part in a grassroots movement of thousands of businesses and countless individuals who are racing to prove change is necessary now and that sustainability can and will boost the bottom line.
The USGCC is also premiering its third party certification program designed to teach organizations best practices for sustainable business while helping to attract eco-conscious consumers. The certification program, which will launch in May, provides:
•Initiatives developed by outside regulatory entities including trade related organizations and the EPA.
•Step-by-step plans to achieve sustainable goals and business practices
•A trusted certification seal to protect against claims of “green washing”
•Consumer transparency – QR code technology is provided, allowing consumers to scan the code on a business’ storefront or website and instantly see its progress toward green and sustainability initiatives.
“The USGCC’s long-standing belief is that the triple bottom line is not only important, but it works together seamlessly to support the business environment and societal goals,” said Steel. “Whether your business is looking to improve efficiencies, implement eco-friendly practices or tap into emerging markets, our goal is to be a resource and a facilitator of change. Empowerment is crucial to generate innovation, job creation, and a brighter economic future.”
“Cities for Change” memberships are available for $99 which include over $2,000 of benefits including green certification, inclusion in the national business directory, a website proud member logo, a USGCC trust seal, access to a national mentor program through SCORE, media blast announcements, a press release template and more.
About the U.S. Green Chamber:
The U.S. Green Chamber is a nonprofit organization that empowers businesses to grow through environmentally friendly, sustainable practices that positively impact our economy and ecology. It helps both established and emerging companies improve operational efficiencies, tap into unexplored markets and explore new opportunities in the green sector. By providing visibility, advocacy, networking opportunities and educational tools, the U.S. Green Chamber brings businesses, government, nonprofits and individuals together to strengthen their success and work towards environmental sustainability and economic prosperity. For more information, visit http://www.usgreenchamber.com.