New York, NY (PRWEB) April 19, 2012
Offerpop, the leading social marketing platform for Facebook and Twitter, today announced its addition to Facebook’s new Preferred Marketing Developer (PMD) program. Offerpop has qualified for a PMD badge in Apps, in recognition of its comprehensive suite of self-service Facebook marketing apps.
The Facebook Preferred Marketing Developer Program recognizes companies that have developed technologies in one or more of the following specialty areas: Page management solutions, ads management solutions, services and platforms for building socially enabled integrations, and/or tools for Page Insights analysis. The PMD program replaces Facebook’s Marketing API and Preferred Developer Consultant programs, in order to better represent the various technologies in the Facebook ecosystem and recognize companies that develop holistic solutions for Facebook marketing.
“We’re excited to be named a Preferred Marketing Developer,” said Mark Cooper, CMO and co-founder of Offerpop. “Our admission to the PMD program demonstrates our commitment to helping marketers create successful, engaging Facebook social campaigns in minutes.”
Offerpop’s platform features are specifically designed to leverage Facebook’s architecture and marketing best practices. The latest include: mobile support, ensuring Facebook users can view and participate in Offerpop campaigns from their mobile devices; full local language support, allowing international marketers to run Offerpop campaigns in one of 17 local languages with a single click; and Sponsored Stories ad buying, enabling customers to quickly and easily amplify their campaigns with targeted Facebook Sponsored Stories ads.
Offerpop is an easy-to-use, next generation self-service platform used by marketers to create campaigns on Facebook and Twitter. Offerpop works with customers across the globe, including Audi, American Express, Gap, Hostess, Universal Music and Birchbox. Brands use Offerpop to run promotions, sweepstakes and fan engagement programs week in and week out – launching campaigns in minutes and tracking performance in real-time. The platform channels natural social gestures to drive fan acquisition, brand awareness, and repeat purchase. For more information about Offerpop, visit: http://offerpop.com
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