Perform® Brand Partners with Pink-Link to Support Breast Cancer Survivors

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Perform Brand IRC program resulted in increased awareness of Pink-Link services and funding to support online resources.

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We’ve built our business by providing products that help individuals manage their pain so they can live a full and active lifestyle. Pink-Link’s purpose supports our vision, and we are pleased that our programs can make a difference for them.

Hygenic/Performance Health, maker of Perform Pain Reliever, increased in-store activity with an Instant Redeemable Coupon (IRC) program in support of Pink-Link Breast Cancer Support Network, an online support resource for women affected by breast cancer. Perform Pain Reliever’s IRC program resulted in savings for the consumer and a donation for Pink-Link for each coupon redeemed. The program concluded with a total donation of $5,000 to Pink-Link.

“I am so grateful to Hygenic/Performance Health and their generous donation to Pink-Link. We appreciate all their efforts in promoting the Perform/Pink-Link relationship,” stated Vicki Tashman, founder of Pink-Link. “This funding will support our community outreach efforts. Creating awareness for Pink-Link is vital so that all breast cancer survivors are able to get the support and hand holding they need to continue their journey. We currently have over 4,700 members in our online survivor database in all 50 states, as well as in 40 other countries. Since our inception, our members have made over 1,500 connections with each other. This means that the survivors are getting the support, encouragement and knowledge they need to face their treatment of breast cancer.”

Pink-Link is a nonprofit organization and all breast cancer support services are free. Pink-Link's key service, an online database of breast cancer survivors, creates an intimate and personal link between breast cancer survivors. This "mentor-survivor" relationship provides the essential on-going support needed to endure treatment of breast cancer.

“This is our second IRC program in support of Pink-Link and we are pleased that it has built upon the first by providing additional exposure and support for this worthwhile organization,” stated Chas Tabone, Associate Trade Marketing Manager at Performance Health. “We’ve built our business by providing products that help individuals manage their pain so they can live a full and active lifestyle. Pink-Link’s purpose supports our vision, and we are pleased that our programs can make a difference for them.”

About Perform Pain Reliever
Perform Pain Reliever is a cold therapy external analgesic designed to deliver relief exactly where is hurts. Available in a Gel, Spray, Roll-On and the new on-the-go Singles, Perform Pain Reliever provides the benefit of cold therapy without the hassles, discomfort, and possible side effects of ice. By relieving short-term pain associated with arthritis, sore muscles and joint discomfort, Perform Pain Relieving products help the body move more freely, encourage faster healing, and get individuals back to pain-free living. Perform Pain Relieving products do not contain NSAIDs, aspirin, ibuprofen or salicylates.

About Pink-Link
Pink-Link is a non-profit 501(c)3 organization whose mission is to empower women in obtaining a healthy survivorship of breast cancer. Founded in 2005 by Vicki Tashman, Pink-Link provides an on-line support service for women consisting of an innovative searchable database where women with breast cancer can connect with other women who have a similar diagnosis. By harnessing the power of the Internet and using a custom-built program which meets the privacy needs of their members, Pink-Link creates an intimate and personal link between patients, survivors, friends and family.

About Hygenic/Performance Health
Hygenic/Performance Health built its business by developing products that help people manage their pain, restore their strength, and improve their overall health. Maker of market-leading Perform®, Thera-Band®, and Biofreeze® products, Performance Health provides a broad portfolio of products for the therapy, rehabilitation, massage, wellness and consumer retail markets.

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