Royal Memorabilia Sales Soar for Queen's Diamond Jubilee Website

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A website created by Leeds based digital marketing agency Igniyte, to celebrate The Queen’s Diamond Jubilee, is seeing sales of royal memorabilia soar in the countdown to the official Jubilee celebrations planned for June 2012.

The Diamond Jubilee is great for tourism and trade, and is a boost to public pride. We receive high levels of enquiries from individuals, organisations and media from across the globe, all of whom have a keen interest in the British Royal Family

A website promoting The Queen’s Diamond Jubilee http://www.2012queensdiamondjubilee.com is seeing sales of royal memorabilia soar in the countdown to the Jubilee bank holiday weekend of celebrations in June.

The website, which is owned and managed by Leeds based digital marketing agency Igniyte Limited, provides a variety of ‘unofficial’ news and information related to The Queen and the Diamond Jubilee, and offers one of the most comprehensive ranges of royal memorabilia and souvenirs in the market place.

As the highest ranking commercial site in Google worldwide for all search terms relating to the Queen’s Diamond Jubilee, the website receives around 7,000 visitors per day, a figure that is set to rise to over 20,000 by June 2012.

Since the website’s online store opened at the end of last year, Igniyte has realised an approximate 50% month-on-month increase in sales of royal memorabilia. The store is now experiencing around 700 orders a month.

Founder of Igniyte http://www.igniyte.co.uk and instigator of the 2012 Queen’s Diamond Jubilee website, Simon Wadsworth, was also responsible for The Royal Wedding William and Kate website – a similar magazine-style site and online store created to celebrate the marriage of Prince William and Catherine Middleton.

The Royal Wedding William Kate website http://www.theroyalweddingwilliamkate.com continues to attract around 2,000 visitors from around the world every day. The site experienced more than three million visitors over the weekend of the Royal Wedding in April 2011.

Wadsworth believes Royal celebrations on this scale are good news for the British economy, he comments:

“The Diamond Jubilee is great for tourism and trade, and is a boost to public pride. We receive high levels of enquiries from individuals, organisations and media from across the globe, all of whom have a keen interest in the British Royal Family.

“Last year’s Royal Wedding saw demand for royal memorabilia in general reach an all-time high, and sales of magazines and newspapers also increased. All the signs so far predict that the Diamond Jubilee will have an even more dramatic impact on British commerce and interest in the Royal Family. Through our websites we have been able to respond to this trend and provide our customers with relevant information and news, as well as the opportunity to purchase merchandise.”

The website’s most popular products range from key-rings, to commemoratives and crystal. Jubilee souvenirs, closely followed by glass crystal and English fine bone china, make up the majority of the online sales. While street party packs and educational books for schools are also in high demand.

But it is not just royal memorabilia that is attracting people to the 2012 Queen’s Diamond Jubilee website. The website offers visitors the facility to promote street parties free-of-charge, and an increasing number of people and organisations are registering details of their events. The website’s Street Party Map is populated with Jubilee parties planned across the UK and beyond, from the Scottish Highlands to the United States of America.

The only problem perceived by Wadsworth is whether manufacturers of royal memorabilia will be able to keep up with the demand of his customers. Many of his main suppliers have increased production and 2012 Queen’s Diamond Jubilee is already taking pre-orders for June.

Igniyte was established in 2009 to provide digital marketing services to customers worldwide, helping businesses to rank well in Google and other search engines. The team offers expert advice and management on all matters relating to SEO, pay per click (PPC), social media implementation, website design and build, e-commerce and lead conversion.

Visit http://www.igniyte.com.uk and http://www.2012queensdiamondjubilee.com for more information or contact simon (at) igniyte (dot) co (dot) uk

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Simon Wadsworth
Igniyte Limited
0044 1274 534 043
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Simon Wadsworth
Igniyte Limited
0044 1274 534 043
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