eDigitalResearch Combine Research Expertise and Simple Technology to Deliver Automated Insight from Unstructured Comments for Only a Small Investment

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Leading market research specialists eDigitalResearch have today announced the launch of their HUB Text Analysis solution, combining technology and research expertise to provide a bespoke and automated insight solution for unstructured comments.

Leading market research specialists eDigitalResearch have today announced the launch of their HUB Text Analysis solution, combining technology and research expertise to provide a bespoke and automated insight solution for unstructured comments.

The significance of listening to the ‘Voice of the Customer’ and gaining real-time feedback has never been so apparent for companies and organisations as turbulent trading conditions continue to plague industries. Customers are increasingly leaving detailed feedback for businesses that is littered insight on their customer experience and what they feel needs to be done to improve.

In parallel with this growing trend, there’s been a dramatic increase in the number of high cost and complex technical solutions that promise to accurately categorise these comments and identify major themes ready for reporting. eDigitalResearch recently began investigating the accuracy and reliability of these fully automated, digital solutions. After spending more than a year looking into various tools, the specialist in-house technical and insight teams at eDigitalResearch have created an extremely simple but surprising effective alternative with their HUB Text Analysis solution.

The HUB Text Analysis solution works by mixing research expertise with very simple, internally-developed technology to provide reliable insight from unstructured comments for just a small investment. Based on inserted rules and categories, the HUB Text Analysis solution automatically codes each response accordingly in real time and allows businesses to start immediate analysis on customer comments. Recent tests have consistently shown that HUB Text Analysis can achieve a top-level accuracy rate of 70-90%.

Derek Eccleston, Head of Research at eDigitalResearch, comments, “Sophisticated technology is increasingly becoming part of everyday life and there are a lot of complex solutions available that categorise, filter and trend customer comments. By combining our extensive knowledge of what customers are saying with our very simple, in-house technology, we’ve created an extremely effective HUB Text Analysis solution that’s suitable for all budgets, big or small. For only a small investment our clients can benefit from an automated approach to analysing comments in real-time”.

As the HUB Text Analysis solution is integrated into eDigitalResearch’s HUB portal, all data is available for immediate analysis within HUB Analysis and Reporting. This means that there is no tricky importing or exporting of data and comments can be reported and filtered against a number of other survey measures, including KPI’s, Brand Advocacy Score, sentiment ratings and demographic profiles. Trended data and example comments can even be delivered to research managers and key stakeholders in real time.

For a more detailed view of eDigitalResearch’s HUB Text Analysis solution, including how it could make your research reporting more efficient and effective, please complete the following short registration survey for a copy of the white paper:
https://ecustomeropinions.com/survey/survey.php?sid=626648714.

About eDigitalResearch
eDigitalResearch are research specialists with expertise in online business. When you have to make critical business decisions – we can give you the precise multichannel insight and informed direction you need. Surveys, panels and communities combine to provide holistic insight which gives clients the confidence and evidence to make crucial decisions on product range, marketing, customer service, supply chain and even basic positioning.

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Lisa Bonczyk
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