The Self Storage market is growing rapidly and our ability to offer an innovative digital channel to our customer is essential for Safestore.”
David Cox, Head of Sales and Marketing, Safestore.
Nationwide (PRWEB UK) 20 April 2012
Self-storage giant Safestore has today, in collaboration with with their lead digital agencies HROC and Brandfluent Digital, launched an industry leading website in the UK self-storage market. The site has been built with the intention of getting relevant information to customers as expeditiously as possible, allowing potential customers to have a bespoke quote calculated and delivered without having to leave the homepage.
“The project has been extensive, but the brand is happy that the new build not only caters for the fast growing self storage market but also the individual customer as they arrive onsite, providing a wealth of valuable information on self storage, tips and benefits.” David Cox, Head of Sales and Marketing
The project has been extensive, but the brand is happy that the new build not only caters for the individual customer as they arrive onsite, but also provides a wealth of valuable information and content. Segmenting traffic helps to direct the user to information and offers relevant to their needs, which means an easier journey and access to more specific and relevant information.
Some of the key features of the new website include a quick quote engine; which gives the customer an instant price within a few clicks and without without ever having to leave the page, instant and real time pricing, price comparisons between different storage locations, an interactive size visualisation tool and tailored storage solutions for different storage users. With over 150 locations throughout the UK, Safestore have streamlined this mammoth build to make every landing page only a few quick clicks away from a bespoke quote.
Aesthetically, the new build has a professional warmth which the brand are keen to build in to their image. The design is purpose-built, but yet not overwhelmed with tools and options and includes high quality relevant content to help pass through the navigation and internal pages without the excessive use of text.
Safestore are confident that their user-centric approach and web and digital strategies will lead the UK self storage market.
Safestore is the UK’s largest self storage group with 133 stores. They include 97 wholly owned stores in the UK and 24 wholly owned stores in the Paris region together with 12 stores under management in the UK.
The company provides storage to almost 45,000 personal and business customers.
Safestore employs around 550 people.