Easy2 Launches Mobile Website, Increasing its Lead in the Mobile Marketspace

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M.Easy2.com is smartphone-optimized for mobile visitors

Easy2® Technologies, the leading provider of online and mobile merchandising content and technology to consumer product manufacturers and retailers, recently launched a new mobile version of its corporate website: m.easy2.com. Now, visitors can easily retrieve information from their smartphone with a fast, convenient and easy-to-use interface.

“We’re the clear leader in mobile merchandising technology and content, so it only makes sense that we’re the first major interactive content provider and syndicator to have a smartphone-optimized site,” said Jerry Spelic, Easy2 Director of Marketing. “We provide industry-leading smartphone and tablet-optimized product demos and product selectors to the world’s leading brands and retailers, and we automatically generate mobile versions of all product content and create both a QR Code and an MS Tag for every version! Mobile is in Easy2’s DNA – as far as we’re concerned, everyone else is just playing catch-up.”

The smartphone-optimized site is a slimmed-down version of the main Easy2 website, presented in a more active and finger-friendly format. It incorporates the most-often accessed features from the main site, so smartphone visitors can learn more about Easy2 products, like product demos and product selectors, services, syndication, as well as contact the company. Users can also launch mobile samples from their device and see first-hand the quality of Easy2 smartphone products and technology. Mobile visitors using a smartphone will be directed to the new mobile site and tablet users will be directed to the existing Easy2 site.

One of the reasons Easy2 developed the mobile site was that the number of people accessing Easy2.com via mobile devices has grown rapidly over the past year, climbing to around 11% of all visitors. “Easy2 wants to appeal to its growing number of clients and potential clients who use mobile devices to access our content and connect with us,” said Ethan Cohen, Easy2 CEO. “Increasingly, people want to have information at their fingertips, no matter where they are, and we are staying ahead of that trend.”

About Easy2 Technologies: Easy2 (http://www.easy2.com) connects manufacturers, retailers and consumers with engaging and educational merchandising content. Clients include leading consumer products manufacturers and online retailers such as Lowe's, Sears, Toys 'R Us, DeWALT, Britax, Mitsubishi and over 150 others.

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Jerry Spelic
Easy2 Technologies
(216) 812-4525
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