Millbrook Launches New Analytics Offering Through Partnership with Axtria

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GrowthPort Analytics Provides P&C Insurers with Advanced Data Analytics that Generate New Insights and Opportunities to Drive Profitable Growth

Millbrook, the leading provider of business intelligence and data warehousing solutions for insurance carriers, announced today that it has launched a new service called GrowthPort Analytics, developed in partnership with Axtria. GrowthPort Analytics combines Millbrook’s proven expertise in offering world-class data solutions for the P&C industry with Axtria’s marketing and distribution analytics experience.

GrowthPort Analytics applies advanced analytics to existing data from a carrier’s policy and claims admin systems, providing a simulation of the future book of business. The results allow a carrier to identify opportunities and risks, prioritize and focus efforts, and take actionable steps to drive revenue and profit. GrowthPort Analytics provides business managers with analytical tools at the level they need to make the right business decisions and identify market, customer and distribution opportunities that generate growth.

GrowthPort Analytics applies tested analytical techniques, already used for actuarial purposes, to focus on business drivers. One of the key features of GrowthPort Analytics is an interactive analysis tool that enables carriers to drill down into data, regularly monitor performance against objectives, and manage opportunities on an ongoing basis.

"By offering GrowthPort Analytics, we are helping P&C carriers identify untapped opportunities using their existing data in their policy admin system, which will lead to profitable growth, “ said Jack Plunkett, Principal and Co-Founder of Millbrook. “Axtria is an ideal business partner with expertise in business analytics that fits well with our current offerings of providing data driven solutions to the P&C industry. Leveraging Axtria’s knowledge, we are ensuring that our customers will see new opportunities and a clear pathway of action that the carrier had not seen before to grow their business.”

Randy Risser, Principal at Axtria said that “Partnering with Millbrook enables us to help companies in the P&C industry to delve deeper into their existing data and find new opportunities to retain and grow their most profitable market segments and understand the challenges in the market. GrowthPort Analytics provides actionable results and interactive analysis tools for carriers to build solid revenue streams.”

About Axtria
Axtria provides business analytics technology and services to improve effectiveness in sales, distribution, marketing and customer operations. Axtria’s solutions are designed to be integrated with existing applications, increasing the ROI of IT investments. Axtria’s consultants combine industry knowledge with an expertise in analytics, an understanding of data, and training in the latest technologies. Axtria takes a consultative and collaborative approach to developing analytics solutions tailored to each client’s specific business need. This approach enables rapid delivery of customized tools that place analytics in the hands of decision makers. To learn more about Axtria, Inc. visit: http://www.axtria.com

About Millbrook
Known as “The Insurance Data Experts”, Millbrook has successfully served the Property and Casualty (P&C) industry for over eighteen years through its laser focus on insurance-specific Data Solutions. Millbrook helps its clients unleash the power of their data and deliver clear cut superior returns for their technology investments, leveraging highly regarded data strategies and methodologies as well as utilizing a proven best-of-breed ODS, Business Information Warehouse and operational analytics. Millbrook’s data platforms enable a solid foundation for SOA compliant architecture.
Working to meet the escalating demands for anytime access to business-critical data, across the entire organization and departmentally, Millbrook provides flexible and scalable solutions to insurance carriers seeking to harness the power of their data. More information about Millbrook can be found at http://www.millbrookinc.com

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Ron Watson
Millbrook
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