Bottega Veneta Launches Initials

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Bottega Veneta is pleased to introduce Initials, a service that allows users to personalize handbags or accessories with their initials. The service, to be launched in April, adds another dimension to Bottega Veneta’s famous motto, “When your own initials are enough.”

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I’m excited to be launching Initials because it allows us to take the customer-centered philosophy of Bottega Veneta one step further,” says Creative Director Tomas Maier.

Initials combines the beauty of Bottega Veneta’s handcrafted intrecciato nappa with the elegance and individuality of a monogram. The program offers select products in a choice of four colors, with a further range of hues available for the letters.
Women can choose from two intrecciato nappa shoppers, an array of wallets, cases, and other small leather goods, and a belt.
For men the options include a tote, a messenger, a cross-body bag, two wallets, and a belt. Every piece is hand-woven of the finest quality nappa leather and back-lined with suede on the interior, making it lightweight as well as distinctive-looking. The Initials service will also be offered for luggage beginning in July.

Bottega Veneta is renowned for its unique and unusual palette, and color plays an exciting part in the Initials program. Both the leathers and the letters come in rich, desirable hues. The process works as follows: Once users have selected their product, they then choose from four different colors of leather. For women, the colors are nero, ebano, blood red, and antique white. For men, there is nero, ebano, a deep, celestial blue, and for small leather goods, vermillion. The letters are available in eight shades: white, nero, ebano, indigo blue, sunset yellow, blood red, antique pink, and Irish green. Users can use one color for all the letters or mix things up, as they prefer. Users can also design a product with just two initials (a particular benefit if users’re purchasing a gift and don’t know the recipient’s middle name).
“I’m excited to be launching Initials because it allows us to take the customer-centered philosophy of Bottega Veneta one step further,” says Creative Director Tomas Maier. “The service is truly personalized and the process is fun. The best part is that the products look great.”

Bottega Veneta Initials will be introduced in a special pop-up shop at the Salone del Mobile furniture exhibition taking place in Milan from April 17th to 22nd, offering an exclusive opportunity to experience the service in person, otherwise available only through the brand’s e-commerce stores in the UK, US, and Japan. The service will concurrently launch online April 17th with a special dedicated microsite where users can select and personalize products with their initials and share their creations with friends on various social networks including Bottega Veneta’s Official Facebook Page.

For more information, please visit bottegaveneta.com

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Olivier Billon

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