No Suckers Here is designed to engage students in a manner that is authentic and meaningful to them.
San Antonio, TX (PRWEB) April 20, 2012
Generations Federal Credit Union has been named as the recipient of the 2012 Texas Credit Union Foundation FOCUS Award. The Focus Award recognizes the best Financial Literacy Advocates within the State of Texas and their dedication to service and community. Generations was recognized for its “No Suckers Here” youth financial education program which is designed to convey the importance of being prepared to deal with personal financial matters, and to not be a “sucker’ to high-interest lenders.
“Students today are inundated with messages of spending money with little or no regard to their financial futures,” said Generations Student Brand Manager, Kimberley Blohm. “No Suckers Here is designed to engage students in a manner that is authentic and meaningful for them. Social media, online, blogs, YouTube videos are just some of the methods that we use to speak to them about the financial issues that they deal with every day, be it tuition, rent, getting that first job, or moving out of their parent’s house.”
The Generations student life team consists of Financial Education Advocate, David Rodriguez and Student Brand Manager, Kimberley Blohm. At the outset, the Student Life team meets with school administrators to determine the specific needs of their student body and then tailors a program designed to fit those needs. No Suckers Here” works with high schools, colleges and universities across Bexar County.
“It goes without saying that the financial needs vary not only from school to school, but also from student to student,” continued Blohm. “So we meet with administrators and determine what issues their student body is facing… paying for college, getting out of debt. But we also work with the students and get their input. This is their program as well, so we work with them to find out what financial issues keep them up at night.”
The Generations “No Suckers Here” program was launched in late-February of 2011 and since that time has received numerous local, regional and national awards for its authentic approach to financial education. Last year the program reached more than 3,500 local students and is estimated to reach nearly double that in 2012.
The Generations Student Life team received the award at the Texas Credit Union League Annual Meeting which was held in Galveston, Texas.