we have noticed that large donations have also reduced, people have less disposable income..
Basingstoke, UK (PRWEB UK) 20 April 2012
Advertising for charities is essential for encouraging donations according to many UK charitable organisations, however the costs involved with mainstream advertising is going up. This is why an animal welfare charity approached Marketing Quotes as they needed to get quotes and prices from different advertising agencies to compare. As well as TV advertising, the advertising company will be working on a broader advertising campaign for the charity to include billboard advertising and magazine advertising, the goal being to encourage large scale donations.
A spokesperson from the animal charity commented 'as the economy has slowed, we have noticed that large donations have also reduced; people have less disposable income, so as a result we need to try and encourage giving to our cause. There are lots of ways that people can support charities like ourselves, not just by giving loose change at the supermarket, but businesses can get tax relief on large donations, people can give money in their will's or pledge money that they are sitting on. We are also competing against thousands of other charitable causes, so there is an element of competition for charities seeking donations.'
Anne Richards (who works for Marketing Quotes) added 'we have had many charities use Marketing Quotes to compare prices and get different ideas of advertising and marketing routs. As we work with tens of thousands of marketing agencies around the UK, we are a good place for charities to come for advice.'
About Marketing Quotes - Marketing Quotes is a free service to UK businesses to help them get free advice and quotes from local advertising companies that know and understand their industry.