Retail Expert Randy Davidson Asks Retailers if They Are Moving Too Quickly into Self-Service and Mobility

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In Randy Davidson’s latest post on Retail Thought Leadership Site What'sNextRetail.Com, the retail expert investigates whether or not retailers are implementing mobility tactics well before their strategy is sound

Randy Davidson

Even the most basic questions are not being asked in many cases, such as “what are customers looking for,” or “is this strategy going to add value to our business.

In his latest blog entry on retail thought leadership site WhatsNextRetail.com, Tectura Senior Retail Consultant and Retail Industry Mobility Guru Randy Davidson says that many retailers are implementing mobility tactics before an overarching strategy is even developed.

Davidson, one of the retail industry’s leading mobility experts, said, “I had a discussion with a large retailer last week about mobile applications and the cool factor versus what is really productive or adds value. It seems that this question comes up more and more as so many more customers are going mobile and using social networks to influence their shopping.”

Davidson said even the most basic questions are not being asked in many cases, such as “what are customers looking for,” or “is this strategy going to add value to our business.” Davidson speaks and writes frequently on the trends in retail, in particular, mobility, compliance, and self-service.

Also in the post, Davidson discusses some strategies retailers can take to improve their customer interactions as it relates to mobility.

Randy Davidson is the Senior Retail Industry Analyst at Tectura and a regular contributor to
WhatsNextRetail.com, a thought leadership site led by members of the Retail Industry Partner Community, a network of Microsoft Dynamics partners.

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