Media Conglomerate A-pressen deploys Visual Revenue across their online news publications

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Visual Revenue, Inc., the leading provider of online publisher tools for real-time homepage editing, continues to expand its portfolio of online publishers with the announcement today that A-pressen, a leading Norwegian media conglomerate, will join its rapidly expanding customer base.

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We chose Visual Revenue because it gives us unparalleled insight into how our readers interact with our front pages and our content.

The Visual Revenue Platform delivers Editorial teams real-time recommendations on what content to place where on their homepage (and section front pages) and for how long. An intuitive solution designed specifically with Editors in mind, the collaborative online environment takes editorial discussions to the next level ensuring content placement decisions can be taken faster, more accurately and with a greater level of confidence.

A-pressen is Norway's second largest publisher with an annual turnover of NOK 4.6bn and 2.500 employees. The company is the country's leading publisher for local media, holding majority ownership in 48 local titles, 46 of which have a strong online presence. The company also holds 50 percent of the pioneering, online-only, national newspaper

"There are many analytics tools aimed at publishers in the market. We chose Visual Revenue because it gives us unparalleled insight into how our readers interact with our front pages and our content, as well as real-time recommendations as to how our editors should edit the front page for maximum impact and relevance,” said Pål Nedregotten, VP Product Development at A-pressen. “Nearly 80% of our readers enter our sites through our front pages, and the difference between a well-edited front page and one that misses the opportunity to resonate with our readers, directly translates into lost revenue.

The VR installation is available for 13 of our newspapers, as well as for our centrally located editorial coaching staff. As a media conglomerate, this offers us the opportunity to identify usage and editing patterns between all 13 newspapers, identifying best practice and gives us a clear indication on how to better coach our local online staff to make wiser, more informed decisions."

“I think what’s exciting about our partnership with A-pressen is the centralized and localized nature of the deployment,” said Charlie Holbech, VP Operations and Co-Founder of Visual Revenue, Inc. “Supporting the local news destinations with real-time recommendations and insight, whilst being able to simultaneously provide this information at a corporate level truly makes use of our collaborative editorial environment.”

About Visual Revenue
Visual Revenue Inc. provides a predictive analytics solution that helps online media organizations set a better front page. Headquartered in New York, Visual Revenue is helping media organizations across the globe better place their current content throughout their online publication. Visual Revenue’s Front Page Decision Platform currently provides more than 45 online publishers with real-time recommendations. These include,, and

Visual Revenue was founded by former IndexTools (now Yahoo! Web Analytics) COO Dennis R. Mortensen and officially launched in January 2011. The founding team are industry veterans from the web analytics, big data and predictive modeling world.

For more details on Visual Revenue, Inc. visit the corporate website at or call +1 (212) 506-6700 or email hello(at)visualrevenue(dot)com.

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Charlie Holbech
Visual Revenue
(212) 506-6700
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