Rosetta Launches First Implementation of WebSphere Commerce on Facebook “Rosetta Gear” App Lets Users Purchase Products Through Facebook

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As the world’s leading implementer of IBM WebSphere Commerce, Rosetta, an independent brand in the Publicis Groupe of global agencies and one of the nation’s largest digital and direct interactive agencies, today launched the Rosetta Gear app, the world’s first implementation of WebSphere Commerce on Facebook.

“The secret behind successful ecommerce is to uncover unique customer insights that fuel more engaging branded interactions that drive transactions,” said Rosetta Chief Executive Officer Chris Kuenne.

As the world’s leading implementer of IBM WebSphere Commerce, Rosetta, an independent brand in the Publicis Groupe of global agencies and one of the nation’s largest digital and direct interactive agencies, has created more than 100 ecommerce sites for such well-known retailers as Coach, hhgregg and Jos A. Bank. Turning its expertise inward, today the agency launched the Rosetta Gear app, the world’s first implementation of WebSphere Commerce on Facebook.

The Rosetta Gear app enables any Facebook user to purchase Rosetta-branded products through Facebook. Offerings range from backpacks and messenger bags to sweatshirts to golf balls.

The app can be found at: https://www.facebook.com/rosetta?sk=app_402981779731082

“The secret behind successful ecommerce is to uncover unique customer insights that fuel more engaging branded interactions that drive transactions,” said Rosetta Chief Executive Officer Chris Kuenne. “Facebook is a hotbed of meaningful interactions between individuals, but it has not traditionally been used as an environment for retail interactions. The Rosetta Gear Facebook app is the result of taking our deep ecommerce expertise and applying it to our own brand in order to demonstrate to our clients new ways of thinking about ecommerce.”

About Rosetta
Rosetta is a consulting-centered interactive agency engineered to transform marketing for the connected world. Rosetta drives material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time. Their differentiated capabilities and structure have enabled them to become one of the market leaders, operating as an independent brand platform in the Publicis Groupe of global agencies. Rosetta is ranked by Ad Age among the top U.S. digital agencies and was named the #1 Agency to Watch in Ad Age’s 2011 Agency A-List.

Rosetta has deep industry expertise in Healthcare, Consumer Technology & Entertainment, Consumer Products & Retail, Financial Services and Business-to-Business (B2B). The combination of a patented approach to market segmentation; technological depth across platforms and devices; world class creative, design and user experience capability; scale and integrated structure; and deep vertical industry expertise have attracted many of the nation’s leading brands to Rosetta. The agency’s clients include Allergan, Blue Cross Blue Shield, Bristol Myers Squibb, Johnson & Johnson and Novartis in Healthcare; Microsoft, Rogers Communications and T-Mobile in Consumer Technology & Entertainment; Coach, Express, Jos. A. Bank, OfficeMax, Valvoline and United States Mint in the Consumer Products & Retail sector; Citizens and Nationwide in Financial Services; and MSC Direct, Wirtz Beverage Group and Lincoln Electric in B2B.

Rosetta is headquartered in Princeton, NJ, with additional offices in New York, Cleveland, Chicago, Toronto, San Jose, San Luis Obispo, Los Angeles and Orange County.

For more information, visit http://www.rosetta.com.

For more information contact:
Shade Vaughn
Robert Marston And Associates, Inc.
(212) 836-4232
svaughn(at)marstonpr(dot)com

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Shade Vaughn
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