4 Tips on Why Your Business Still Needs SEO

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With Google set to penalise “over-optimised” websites and favour instead sites that include good content, businesses may be questioning the need for SEO, but following recent statistics, Essex-based firm SEO Positive have listed a few reasons why the service is still in such high demand.

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To make sure firms are constantly attracting users to their site, each internet marketing strategy should really pay attention to the concepts behind organic search

Even with the recent algorithm updates, results have shown that the search engines are still dominated by paid and unpaid search advertising. Natural search in particular has a huge hold over web user patterns- organic queries remain the largest source of traffic. Matt Wood, Head of Search at SEO Positive is keen to remind businesses of the relevance SEO still has in the current market conditions.

“With the news of Google reforming the principles of its ranking systems, understandably some business managers have their doubts about whether SEO is the right option, but as long as you select a forward-thinking, adaptable company such as ours, there are a number of statistics to show that optimisation is just as effective as ever.”

With regards to these figures, to make sure firms are constantly attracting users to their site, the Chelmsford-based SEO agency would recommend that each internet marketing strategy should really pay attention to the concepts behind organic search. These statistics show why:

  • 2011 saw 97.3 million mobile internet users. This increase in the usage of mobile devices for online search has led more companies to look into SEO services.
  • More than 100 billion global searches take place per month. SEO Positive are always advising their clients on why it is so vital to take advantage of this wealth of traffic. Results show that even if a campaign doesn’t see dramatic results straight away, a consistent, long term approach will in time see a company achieve a major improvement in its online presence.
  • 75% of users have claimed to never scroll past the first page of results. The team at SEO Positive have seen first-hand, the effects that the difference between first and second page rankings can have on your conversion rates and cannot stress enough the importance of high rankings for good ROI outcomes.
  • Companies who post regular blogs have an average of 434% more indexed pages. The online marketing specialists at SEO Positive have seen how incorporating blog writing and social media can really boost an SEO campaign and having seen the positive effects of maintaining a steady blog for their own site, are well-versed in providing their clients with the popular service.

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.

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Ben Austin
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