Smith & Jones Names Account Services Director

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Mia Barbera rejoins healthcare advertising agency.

Smith & Jones announced today the return of Mia Barbera to the agency as Account Services Director. She will act as liaison between clients and the agency’s healthcare marketing team, develop account services staff and systems and oversee marketing plan implementation. Barbera will be headquartered in the Troy, NY office.

“We are tremendously pleased to announce Mia’s return to the agency,” President Mark D. Shipley commented. “Her keen understanding of healthcare business priorities will be a great benefit to our clients. She brings a wealth of experience in developing and implementing marketing strategies to achieve market share growth, increased patient volumes and physician referrals for hospitals and healthcare practices.”

In her previous tenure at Smith & Jones, Mia managed a portfolio of key healthcare clients, including Vassar Brothers Medical Center, Health Quest, Hudson Valley Heart Center and more. She has collaborated on award-winning campaigns recognized by The One Show and Healthcare Advertising Awards.

Before joining Smith & Jones in 1996, Mia earned a Bachelors degree in Marketing at Ithaca College, and worked as a Media Supervisor at BBDO in New York for five years. She left the agency in 2003 to pursue other opportunities, including the launch of a clothing boutique and women’s fashion line, and marketing one of the region’s top real estate development firms.

About Smith & Jones
Smith & Jones is an advertising and brand strategy agency based in Troy, NY, that specializes in marketing for hospital systems and large physician practices. Since its formation in 1985, the agency has been recognized by national and international advertising award organizations, including the One Show, Aster Awards and the Healthcare Marketing Awards. Learn more at

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