With laptops, tablets and smart phones in hand and the TV on, consumers are responding to infomercials and one minute commercials in real-time,
St. Petersburg, FL (PRWEB) April 24, 2012
A slew of recent data now confirms what acquirgy has known for the last 10 years, that there is a very close symbiotic relationship between DRTV and SEM. And that “match” is becoming more and more important as tablets and smart phones are ever present as consumers watch TV.
The infographic with expert commentary, is available at: http://IG1.acquirgy.net, and features a tree with DRTV+SEM carved into the trunk inside a heart, supported by an extensive root system, which calls out the data points.
“The tree analogy is a very apt one,” said Senior Art Director Jonathan Rafert, “because it highlights that a strong tree requires a healthy and deep root system.” Adds IntelCenter creator Irv Brechner, “at the heart of the root system are three key recent developments that have a direct impact on the DRTV/SEM relationship.” They are:
- 88% of U.S. tablet owners use them while watching TV
- 86% of U.S. smart phone owners use them while watching TV
- 60% of U.S. computer owners use them while watching TV
“With laptops, tablets and smart phones in hand and the TV on, consumers are responding to infomercials and one minute commercials in real-time by a combination of search, social networking, email and visiting web sites,” added Brechner, who also said, “They can not only order faster, but also check out reviews, ratings and comments by other buyers.”
Acquirgy has tracked the effectiveness of DRTV campaigns with a paid search component for the better part of a decade. The conclusion is that while DRTV by itself can be successful, and search by itself can be successful, the two combined in a strategic manner and with accurate tracking can be a blockbuster situation.
Acquirgy (http://www.acquirgy.com) is an Acquisition Marketing Agency developing and executing accountable marketing programs driven by immediate and measurable response metrics across all digital and traditional platforms. Proprietary tracking systems integrate all transactional media, logistic and response data from all platforms to optimize client profitability.