Rockville, MD (PRWEB) April 23, 2012
Experts speaking at an upcoming webinar, “TV Everywhere: New Platforms and Tools to Boost the Bottom Line,” hosted by CableFAX, will provide a comprehensive overview of how cable TV professionals can increase revenue as authentication evolves.
To register for the “TV Everywhere” webinar, visit: http://www.cablefax.com/cfp/webinars/2012_May8
Authentication is becoming less of a novelty and more of an everyday reality as cable programmers and distributors alike can access new tools designed to improve TVE performance -- ultimately creating new revenue streams. With these opportunities come challenges, though. Consumers will no longer tolerate roadblocks keeping them from enjoying any content they want, whenever and wherever they wish to enjoy it. And players like Hulu, Netflix, YouTube and others continue to go after those eyeballs with aggressive content acquisitions and a burgeoning original content strategy.
“Now that the marketplace has embraced TV Everywhere, distributors and content providers are taking authentication to the next level,” noted Michael Grebb, Executive Editor of CableFAX. “We want to examine new tools and innovations to improve the consumer experience, help traditional distributors compete with over-the-top platforms, and even create opportunities for both disributors and content owners to monetize authenticated environments.”
The 90 minute webinar will provide insight on how to implement cable authentication — seamlessly and easy; strategies to compete with over-the-top (OTT) alternatives that don’t require a cable subscription; and guidance on how cable programmers and distributors can evolve TVE into not just a customer retention strategy, but an engine for driving new revenues. Attendees will also learn how to:
- Apply the latest tools and technologies to make TVE perform optimally in every situation
- Work collaboratively so that programmers, distributors and content studios profit as TVE’s next stage unfolds
- Navigate the competitive landscape that includes both authenticated and non-authenticated video content on multiple screens.
- Cope with growing numbers of customers viewing content online and ensure a smooth customer experience
- Find new ways to make money off of TVE as the market evolves and becomes even more competitive
The presentation will feature four cable industry experts -- Michael Bishara, VP/GM, Synacor (formerly of HBO and HBO Go); Chris Drake, Executive Director, Comcast’s thePlatform; Chad Dunavant, Vice President, Product Management, CSG International; and Cheryl Idell, Executive Vice President – Client Solutions, Nielsen. For detailed bios, click here. For detailed bios, click here.
Following the speaker presentations will be an interactive 10-to-15 minute question-and-answer session addressing relevant topics. Webinar attendees receive full access to speaker presentations along with a certificate of completion.
Webinar tuition is based on location, not number of participants, so each registration site can have multiple participants for one low price.
CableFAX is the most trusted brand in the industry, providing cable executives with the most original, comprehensive and insightful overview of the latest industry news and strategic initiatives. CableFAX offerings include a wide range of resources for cable professionals, including CableFAX Daily, CableFAX: The Magazine, award programs and networking events such as the upcoming CableFAXIES, Sales Executive of the Year and Sweet 16 Awards. For more information, visit http://www.CableFAX.com.
Barbara J. Bauer