Las Vegas Color Graphics Brings its Ever-Ranging Services to Midwestern Clients

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Unique Verified System Sets Company Apart from its Competition

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Our customers' positive response is all we need to know that is it working.

After years of serving some of the most recognizable clients in the state of Nevada, Las Vegas Color Graphics is proud to announce today a national sales initiative that will bring one of the country’s largest commercial printing companies to the Midwest.

Under the direction of new CEO John Scheffler, and Vice President of Sales, Nick Kennedy, Las Vegas Color Graphics will aim to enhance the commercial printing needs of clients like casinos and convention centers that can benefit from the company’s experience of working with some of the largest gaming companies in the world.

Among LVCG’s clients are Las Vegas heavyweights MGM, Ballys and Caesar’s Palace. “We take pride in the relationships we have built in Las Vegas over the last 34 years and we look forward to bringing our services to clients with similar needs who can reach new heights with our quality products,” said Scheffler.

Among LVCG’s most innovative tools is it’s Verified system. Verified was developed to streamline the data processing steps involved in generating variable data mail campaigns. Through the standardization of inputs, Verified is able to quickly generate mail file counts, exposure reports and many other detailed campaign metrics. Verified further automates the variable data programming steps required in order to create very personalized direct mail pieces.

“Verified takes the game of chance out of complex printing projects,” said Kennedy. “ We are in our third year with this system and our customers’ positive response is all we need to know that it is working.”

The Benefits:
Scheffler says that the benefits of the Verified system are four-fold:

  •     Accuracy – Many of the steps of traditional data processing are automated using Verified, thus reducing the chance for human error.
  •     Speed – Due to the unique algorithms of Verified the speed of processing is increased up to 10-times faster than traditional data processing.
  •     Complexity – This software was written specifically for loyalty programs with multi-tier segmentation. Unlike off the shelf data software that is multi-use and struggles to handle the complexity of multi-tier segmentation. Verified was built to handle multi-tier complex data.
  •     Proven Product – LVCG has been using the current version of Verified for over three years with many major properties in the Las Vegas Market.

Jeff Hornig, owner Sotheby’s International Real Estate’s Minneapolis office says that LVCG is in a class all its own. “They deliver exceptional service while also delivering a peace of mind that each and every project will meet demanding, quick-turn deadlines,” he said.

Las Vegas Color Graphics is capable of handling any short to long run printing needs of clients. They not only specialize in high-end projects but also excel in everyday printing needs such as general commercial printing, corporate collateral, postcards, annual reports, invite packages and brochures.

Kennedy says the company is excited to branch out into new markets. “We want everybody to know that LVCG is open for business beyond the state borders of Nevada,” he said “We want to tap into our companies unparalleled level of printing experience and expertise and deliver the same quality workmanship to everybody in the hospitality industry across the country.”

About LVCG:
Las Vegas Color, founded in 1978, is today’s largest privately-owned, full service commercial printing company in Nevada. Its mission is to be a single source provider of graphic communication services to its customers. LVCG provides a full spectrum of high-end commercial printing, mailing and signage services including electronic prepress, offset and digital printing, finishing, and fulfillment/delivery to a growing base of corporate clients nationwide. http://www.lasvegascolor.com

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