Bethesda, MD (PRWEB) April 23, 2012
Most marketers spend over an hour each day immersed in social media – reading the news, finding tips to hone their craft, maybe snickering at the odd cat picture. Many see that see that their audience is on Facebook, their competitors are on Twitter and they themselves are connected on LinkedIn and Pinterest - yet their company's social strategy is conspicuously absent. “The Social Starter Kit,” a new eBook published by email and social services provider Real Magnet, was written expressly for companies just ramping up in social. It provides a solid foundation for building and executing a social strategy – from resource allocation and site selection, to content strategy, audience development as well as measurement and analytics.
Mike May, Director of Insights at Real Magnet and the eBook’s author, believes that the number of companies that have not yet begun marketing in social media is larger than many would expect. “Everyone in business knows how massive the potential audiences are in social media,” says May. “The obstacle for allocating resources is ROI – companies don’t yet know how to create, execute and measure a social strategy so that they can compare its ROI against an established channel, like email.”
Getting started, according to May, goes beyond choosing a site and setting up a presence, but includes building the early momentum. “Social media is the most powerful word-of-mouth engine ever created, but it requires a combination of unique and interesting content along with an engaged audience to kick start it.”
Here are a few of May’s tips from the eBook for building a strong and vibrant social presence:
- Resource allocation: “Like it or not, your whole company is already on Facebook or Twitter, and some of them are exceptional at creating engaging content. Look outside the marketing department for people who will happily and capably join your social team.”
- Content strategy: “Your content strategy is also your audience development plan, since what you post to your social accounts is what spreads and brings in more audience. On Facebook, businesses should be posting 2-3 times per day, and can get away with an even higher frequency on Twitter. Content should be useful, educational, interesting and above all engaging. Social media only works if your audience interacts with you.”
- Measurment and Analytics: “There are now tools available that let marketers track their social analytics right alongside email, so they can see exactly how many clicks to their website are coming from Twitter, Facebook or the inbox, as well as which types of messages work best in each channel. This allows marketers to use the channels in concert, for better results with less effort.”
“The Social Starter Kit” is available as a free download on the Real Magnet website at https://rlm.ag/GK8pE. It will also be available for purchase in the iTunes ibookstore in May 2012.