Brightwater Expands to Create Member Wellness Department

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Brightwater, a retirement community located in Myrtle Beach, S.C., announced today that the community is expanding to add a fully integrated Wellness Department. Susan Parrotta has been promoted to the position of Wellness Director and will oversee the newly created department which houses the community’s nationally recognized wellness program.

Brightwater, wellness

Susan Parrotta will head up Brightwater's new wellness department as director.

Our goal is to offer Members an environment where they can improve their health and independence...

Brightwater, a retirement community located in Myrtle Beach, S.C., announced today that the community is expanding to add a fully integrated Wellness Department. Susan Parrotta has been promoted to the position of Wellness Director and will oversee the newly created department which houses the community’s nationally recognized wellness program.

Executive Director Jimmy Justice says the community will hire an additional wellness associate and add new programs for members into the existing schedule to boost participation during the week and on weekends. He says the expansion is the result of a growing demand for solutions to high-cost clinical care which older adults may need later in life.

“We have found that by using tailored wellness programs we can substantially improve the quality and length of our members’ lives,” Justice said. “Our goal is to offer members an environment where they can improve their health and independence while potentially preventing a move to skilled nursing in the future.”

Although Brightwater offers skilled nursing, assisted living, and Alzheimer’s care services as well as independent living options, Justice says the community’s Wellness Department houses programs that are appropriate for older adults with a varying degree of needs.

“One example is our C.L.I.M.B. program which has been shown to improve lower-body strength and walking ability in participants,” says Justice. “We’re not saying clinical solutions aren’t needed – we’re just saying there may be a way to combine clinical and wellness solutions so that our residents achieve better outcomes.”

In addition to the aquatic therapy program, Wellness Director Parrotta will oversee the expansion of additional targeted wellness programs in healthcare including interventions focused on improving outcomes associated with fractures or orthopedic replacements, heart failure, C.O.P.D., diabetes, arthritis and Parkinson’s disease, to name a few.

Parrotta will also continue to emphasize and create prevention-oriented programming for the community’s independent living members who want to improve their health while reducing their chances of suffering a negative health event in the future.

In 2010 and 2011, the Assisted Living Federation of America named Brightwater’s wellness program the best Clinical Wellness program in the country.

About Brightwater
Located on 60 acres in Myrtle Beach, S.C., Brightwater is an all-inclusive, luxury retirement community surrounded by the Carolina Bay Preserve and the Lewis Ocean Bay Tract, both protected natural areas that will remain undeveloped. The community’s care-free lifestyle helps members live longer, healthier and happier lives by offering an array of amenities including maintenance-free living, daily fine dining, weekly housekeeping, a nationally recognized wellness program and continuing-care health services. Brightwater offers a variety of floor plans including single-family cottage homes and condominium-style villas. Assisted-living, memory-care and skilled-nursing rooms are also available for those who need to make a transition from independent living. More information about Brightwater is located at http://www.Brightwater-Living.com.

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Katie Huffstetler
Senior Living Communities
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