Registration for NFC Bootcamp™ in London, May 16-17, 2012 is Now Open

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OTA Training and Merchant 360 to co-present during the Screenmedia Expo

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NFC Bootcamp

“Near field communication will change forever how consumers engage with digital media. There is no better place to come and understand the impact this technology is going to have on the industry than at Screenmedia expo,” said Robert Sabella, CEO.

OTA Training, the creator of the most comprehensive series of globally delivered RFID education and hands on training today announced that registration is open for its first-ever London NFC Bootcamp™ Seminar Series May 16-17, 2012. OTA, along with Merchant 360, a point of sale technology developer will co-present the first globally standardized NFC series designed to educate attendees on how they can harness NFC technology to drive brand awareness.

The NFC Bootcamp delivers high quality knowledge transfer from near field communication (NFC) experts about what NFC is, how it is being employed, what are some of the business models and how you can take advantage of the technology in your business. This high impact series is being delivered in different cities throughout the US, as well as throughout the world.

“Near field communication will change forever how consumers engage with digital media. There is no better place to come and understand the impact this technology is going to have on the industry than at Screenmedia expo,” said Robert Sabella, chief executive officer and founder of OTA Training, which produces the NFC Bootcamp series. “We are very pleased to launch our European expansion in conjunction with this great event. It demonstrates the continual commitment that the Screenmedia expo has in bringing the most important and relevant technology developments to their attendees.”

Screenmedia expo, part of the Screenmedia Professionals Conference, features thought leaders from across the spectrum of digital place-based media will offer visitors insight and opinion on the big debating points, share experiences, offer guidance and present real case studies. A special feature of the London NFC Bootcamp is the NFC Showcase at the expo where companies working in the NFC field will demonstrate to attendees from both the conference and the Bootcamp how this next-generation technology works.

The London NFC Bootcamp, scheduled for May 16-17, 2012, will be held at Earls Court, located just down the road from Kensington. For more details or to register, visit http://www.nfcbootcamp.com/register.

— ABOUT —

About OTA Training, Inc. (http://www.nfcbootcamp.com) – Based in Dallas, Texas, OTA Training is the creator and producer of the NFC Bootcamp™ series – Learn How to Market with NFC: Creating Effective Marketing Strategies Using Near Field Communication and How to Develop an NFC Application™. The NFC Bootcamp is the first internationally standardized training program of its kind and brings together the most knowledgeable and respected leaders in the NFC industry to share their expertise and insights. It also features the NFC Showcase™ which highlights real-world, hands-on demos of NFC technology at work from the key companies in the NFC Ecosystem. Current cities where you can attend an NFC Bootcamp include London, New York, San Francisco, Sydney, Chicago, Seattle, Dallas, Atlanta and Prague with more cities being added soon. For more information and to register for any of the NFC Bootcamps please go to: http://www.nfcbootcamp.com and if on Twitter use #nfcbootcamp.

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