Rob will discuss real-world case studies about how companies are building their brands and businesses by turning their Brand Advocates into powerful marketing forces.
San Carlos, CA (PRWEB) April 22, 2012
Fuggetta will be hosting an interactive discussion around his forthcoming book, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force” at the Word of Mouth Crash Course hosted by WordofMouth.Org.
Brand advocacy has zoomed to the top of CMO’s agendas. In a recent IBM survey, CMOs across the world said their #1 priority is to enhance customer loyalty and encourage satisfied customers to advocate their brands. (Source: “From Stretched to Strengthened, Insights from Global Chief Marketing Officer Study,” IBM.)
Rob will discuss real-world case studies about how companies are building their brands and businesses by turning their Brand Advocates into powerful marketing forces. He will share surprising insights about who Brand Advocates are; what makes them tick; and best practices for engaging and rewarding these influential consumers and business buyers.
Listen to an interview with Rob about his book and the Word of Mouth Crash course discussion here.
To register for this event, visit http://wordofmouth.org/crashcourse.
Rob Fuggetta is the founder and CEO of Zuberance, a brand advocacy technology company, and a leading advocacy expert and author. As Zuberance CEO, Rob is ultimately responsible for all aspects of the company’s business including product, engineering, operations, customer success, and sales and marketing. Rob is a 20-year veteran of Silicon Valley who has played a leadership role in three start-ups including Genuity, which went public in June 2000. Rob was formerly a partner at Regis McKenna Inc., the legendary Silicon Valley marketing and communications firm, where he co-led the global Apple business. Rob is the author of “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force,” to be published by John H. Wiley, Inc. in June 2012.
Zuberance is the leading social media marketing company focused on Brand Advocates. Zuberance’s award-winning brand advocacy solution enables companies to systematically identify and energize their highly-satisfied customers (AKA “Brand Advocates”), driving measurable increases in referral leads, recommendations, and revenues. For more information, visit http://www.zuberance.com or follow Zuberance on Twitter @zuberance.