Contenido Alternativo announces first satellite delivery of a feature movie in Latin America

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Universal's Intruders was the first title to be distributed via satellite for commercial release in the region.

Contenido Alternativo, S.A. de C.V. the Latin-American leader in alternative content distribution announced today the first ever satellite delivery of a feature film for commercial release in the region. Universal's Intruders was the first title releasing on April 20th in Mexico.

After this official launch, the company will continue its rollout of the first stage of 400 cinemas across Mexico, Central and South America by July 2012, expanding its coverage to provide delivery services to digital cinema theatres of key exhibitors in the region including Cinepolis and Cinemex.

"This new service will enable us to strengthen our leadership as digital content distributors in Mexico and Central America, and also allow our migration from 35mm print logistics service providers to a fully integrated digital cinema service company for Latin America", said Juan Manuel Borbolla, CEO of Contenido Alternativo.

Contenido Alternativo has been providing alternative content programming, including live 2-D and 3-D sporting events and concerts since 2009 and now has become the first company to provide a multicast satellite delivery of DCI compliant movie (DCP) into cinemas for commercial release in the region.

Past Contenido Alternativo releases include the ground-breaking, worldwide LIVE 3D broadcast of the 2010 FIFA World Cup Championship, The Champion's League, the WWE Series and NBA Series among many others.

About Contenido Alternativo
Contenido Alternativo is the first digital content distributor in Mexico and Central America. The company has three divisions integrating an array of services for the digital content distribution industry: "TPL" providing logistics services for 35mm film and DCP distribution to cinemas, "Newborn Entertainment" distributing live alternative content and "Sharing" providing production services for live corporate communication at cinemas. http://www.contenidoalternativo.mx

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Juan Manuel Borbolla
juan.borbolla@contenidoalternativo.mx
(5255) 5580-4655
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