Mobile Friendly Websites Get a High-End Graphics Boost

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Mobile Web Up Platform Integrates Image Optimization To Powerfully Leverage The Newest High-Res Displays.

Mobile Web Up, a San Francisco-based mobile website solutions company, announced today they have made proprietary software improvements to take advantage of the hardware improvements mobile device manufacturers have made in display technologies.

Retina displays of the iPhone 4 and 4S, followed by Android phones like the Galaxy S II and the Galaxy Nexus have been rapidly adopted in the industry and raised the bar of the newest generation of high end smart phones.

These new generation smart phones feature extremely high resolution displays, capable of showing webpage product images and other graphics in stunningly beautiful detail. Unfortunately, most mobile website content conversion software hasn't caught up with the potential clarity these displays offer.

Mobile Web Up recently extended its mobile web platform to dynamically optimize images for modern smartphones with higher-resolution displays. Important webpage graphics are automatically shown in the highest possible display quality for each visitor - bringing mobile images to life.

"Businesses are missing a big opportunity by relying on earlier mobilization platforms and end up with grainy, blurry, and indistinct images on mobile devices that reflect poorly on their brand," explained Aaron Maxwell, Founder and CEO of Mobile Web Up. "Taking advantage the newest technology for mobile image optimization can highlight their value proposition."

Mobile Web Up's platform translates and automatically updates customers' existing desktop web presence into a dynamic mobile presence as the company adds and alters images over time. The platform then coordinates image optimization with display resolutions ranging from low-res (under 200 PPI), to very high-res (over 300 PPI) to serve the best possible graphical representation of images that the device hardware is capable of reproducing - vastly improving the mobile web design.

Most importantly, the mechanism is "future-proof". As new phones reach the market over the coming months and years, the platform will evolve to serve the best graphical representation of images for devices that have not even been invented yet.

"We are constantly developing software solutions to take advantage of improvements in display technology as new phones reach the market," added Maxwell. "The Mobile Web Up platform is designed to help businesses lead in the mobile marketplace where their prospects live, research and make decisions."

About Mobile Web Up: Mobile Web Up was founded in 2009 by Aaron Maxwell, a Silicon Valley-area engineer and open source software developer. The company's guiding intention is to increase the financial success of client businesses by extending their web presence to the fast-growing mobile web. To learn more about Mobile Web Up's platform visit or call (877) 707-6624.

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Jennifer Malleo, media relations
Mobile Web Up
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