Anametrix Now Offers Instant Digital Analytics Deployment Via Tealium Tag Management

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Any Organization Can Now Harness Cross-Channel Data and Expanded Analytics Insights Almost Immediately

Anametrix, the digital analytics innovator, today announced it now offers turnkey digital analytics solutions through a new technology integration with Tealium, the leader in enterprise tag management.

"Studies show that marketers need to upgrade to digital analytics as soon as possible, but they are often unable to do so because of the time and resources needed for site re-coding and integration processes," said Anders Olsson, CTO of Anametrix. "Our integration with Tealium is a game-changer because now, organizations can deploy analytics solutions like Anametrix in a fraction of the time – minimizing cost and complexity."

Anametrix directly connects to an organization's digital marketing vendors and data sources in real-time. Users can create custom cross-channel reports in minutes, access information from any device, and extend their analytical capabilities with Anametrix' patent-pending bi-directional Excel integration. Anametrix offers its own next-generation web analytics solution, or can pull in data directly from other web analytics vendors. Once Tealium's single line of code is installed on a client web site, organizations can deploy and manage their web analytics tags, and any other digital marketing vendor tag, through an intuitive, web-based interface without ever having to touch the web page again.

"This new integration makes it easier than ever for organizations to make the most of real-time digital analytics," said Ali Behnam, co-founder at Tealium. "Marketers can now become more agile, find new revenue opportunities, react quickly to changing market conditions, and get the information they need, wherever they are – all without requiring any technical expertise or ongoing IT support."

Anametrix and Tealium will be exhibiting at the Digital Analytics Association’s New York City Symposium today, April 23, at The Graduate Center at CUNY.

About Tealium

Tealium is the leader in enterprise tag management, serving some of the most demanding customers worldwide. Tealium's vendor-agnostic solution makes it easy for organizations to add, modify and remove digital marketing page tags through a single line of code. The company differentiates itself through an intuitive web-based console that allows marketers to manage all of their tagging requirements without JavaScript knowledge. Tealium offers pre-configured turnkey integration with 250+ online vendors, superior scale and performance, and a deep feature set to help organizations increase marketing agility, reduce tagging costs, and improve site performance. For more information, please visit http://www.tealium.com or follow the company on Twitter.

About Anametrix

Anametrix is the pioneer of cloud-based, real-time business intelligence technology for the marketing world. Founded in 2009 by the same team who created WebSideStory, Anametrix connects directly to online and offline data sources to provide customizable dashboards and powerful analytics capabilities.

As a result, businesses are able to make better decisions, faster, with tailored solutions and insights across entire organizations, from sales staff to C-level. For more information, please visit http://www.anametrix.com or follow the company on Twitter.

Press Contacts:

Genevieve Renoir, Anametrix
genevieve(at)anametrix(dot)com
858.558.8230
@anametrix

Erik Bratt, Tealium
erik(at)tealium(dot)com
858-775-0882
@erikbratt

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Genevieve Renoir

Erik Bratt
Tealium
858-775-0882
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