(PRWEB) April 23, 2012
Telematics Update: In-car connectivity features have grown in number and complexity over the last 5 years. At the same time, 450 000 injuries have been linked to distracted driving making car manufacturers a likely target for litigation. The National Transportation Safety Board (NTSB) is threatening to tighten legislation.
However, this opens up opportunities for car makers and tier 1s to differentiate their brands by bringing content into the vehicle innovatively – and most importantly - safely. Roger Berg, Denso’s Vice President of Wireless Technology summarized the implications of the automotive UI in a recent interview with Telematics Update, “Each carmaker has its own way of providing information to the driver, and the nature of the information may dictate a wide range of modalities that are certainly possible”.
Telematics Update’s 180+ page Human Machine Interface Report, published in March 2012, contains case studies from thought-leaders in this space to help automakers and tier 1s develop a winning HMI Strategy for the connected car to enhance user experience and create product differentiation.
It includes case studies from:
- Cell Control
The HMI Report also offers insights into key topics such as market forecasts to 2016, regulatory trends, OEM strategies from design to implementation, driver distraction and the most popular in-car features.
Information on the report, including content, methodology, list of figures and research highlights, can be found via the website: http://www.telematicsupdate.com/human-machine-interface-report/index.php
+ 44 (0) 207 375 7517 / 1 800 814 3459 ext. 7517
reports (at) telematicsupdate (dot) com