SEO Positive Reviews Effects of Latest AdWords Technology

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With new developments regarding matching behaviour for phrase and exact-match keywords, the search experts at SEO Positive have been reviewing the effects that are likely to be experienced by both users and advertisers.

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Search terms that may include misspellings, singular/plural forms and even abbreviations will soon be recognised by Google.

As systems stand, only accurately matched search terms will cause an ad to appear in search engine results. However, as of mid-May, close deviations of phrase and exact match keywords will be matched. Search terms that may include misspellings, singular/plural forms and even abbreviations will soon be recognised by Google. The changes have been designed to help users get the search results they are seeking, faster and more efficiently.

Early experiments carried out have indicated that, on average, the new improvements introduced have increased AdWords search clicks by 3%. The online marketing specialists at SEO Positive have been assessing the possibilities these developments will entail with regards to their own business. Ben Austin, Managing Director at the SEO agency welcomes the advances.

“At SEO Positive we are always looking for more ways to help our customers gain more clicks. Research shows that more than 7% of search queries include spelling mistakes. If more and more queries can be successfully linked up to the right ads, we can expect to see more users visiting our clients’ sites. Not only will this save us time, but in turn will see our customers generate more revenue”, explains Ben.

The new changes allows search to be more user-friendly. However, for anyone who wishes to keep their current matching behaviour, there is the option to retain this. During the next few weeks, controls will be introduced to allow people to adjust their keyword matching options.

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.

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