We wanted our tagline to capture more than just the services and solutions that we provide. We wanted it to touch on why we offer the solutions that we do – because it all comes back to making the client’s job easier.
Roanoke, VA (PRWEB) April 30, 2012
R&K Solutions announced today that it has launched a company rebranding. For the first time in 28 years of operations, the company is undergoing a full-scale corporate rebranding initiative. A new company logo and tagline, Clarifying the Complex, have now been applied across the company’s online presence and literature. A fully redesigned website is scheduled to launch this summer, coinciding with R&K’s official release of their enterprise geospatial facility management software product, GoRPM.
Increasingly clear demand for R&K Solutions’ high technology facility management offerings has driven the company to develop a plan to expand its sales in the commercial market. Having successfully maintained consistent, profitable growth in the Federal Government space for many years, the company looks to open its communications to a broader market. R&K has reviewed its messaging and image and given it a refresh to more accurately reflect the company’s values and offerings, in addition to being able to communicate expertise to a commercial audience. This rebrand extends to all of the company’s messaging, including such communication channels as Facebook and LinkedIn.
Regarding the company’s selection of Clarifying the Complex to replace its previous tagline Consulting Planning Systems, Vice President of Sales & Marketing, Ralph Kompare, remarked:
“We wanted our tagline to capture more than just the services and solutions that we provide. We wanted it to touch on why we offer the solutions that we do – because it all comes back to making the client’s job easier. Whether it is master planning, facility management consulting, survey solutions or anything else that we do, the purpose it to provide clients with easily understood information so that they can make better decisions and increase their ROI.”
The face of the company has already undergone significant changes to address the concerns of the commercial marketplace as R&K Solutions grows its presence in that space. The messaging will continue to be aligned with the new branding over the remainder of 2012. The revamped website launch this summer will be the capstone of R&K Solutions’ rebranding.
Founded in 1984, R&K Solutions' professionals have been delivering quality software, services and integrated solutions to overcome the challenges of facilities portfolio management, such as capital investment, condition assessment, space utilization, master planning and cost analysis for 28 years.