New Summit for Wholesale and Distribution Industry to Provoke Breakthrough Innovations for Growth and Productivity

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UNLEASH:WD to feature 24 non-industry thought-leaders and heroes with powerful stories to transform the way attendees think, lead and act. UNLEASH:WD to Take Place Nov. 14 - 15, 2012, in Chicago.

The wholesale and distribution industry is staging a proactive assault against industry disruption and the challenges surrounding higher growth and profitability. Organized by industry CEOs and change agents, the UNLEASH:WD Provocation Summit is the industry's first-ever event focused solely on innovation, transformation and breakthrough thinking that leverages provocative messages from outside the industry.

UNLEASH:WD registration is now open (link), and the event will take place Nov. 14-15, 2012 in Chicago.

"The wholesale and distribution industry is in dire need of a wake-up call for proactive change,” said summit organizer Dirk Beveridge, CEO of 4th Generation Systems. “By drawing on some of the world’s most provocative insights and transformative stories, UNLEASH:WD will spark unconventional, new ways to improve the performance of teams, organizations and channel partnerships. With UNLEASH:WD, we are creating an industry forum where participants will engage in new conversations about inspired change and disruptive thinking.”

Over the two-days, UNLEASH:WD will feature 24 preeminent leaders in science, technology, business, government, academia, media and the arts. The summit will include topic themes that span innovation, disruption, design, talent, leadership, entrepreneurship, risk-taking, and business model design.

UNLEASH:WD is guided by an industry advisory council comprised of forward-thinking wholesale and distribution leaders from ABB Concise, Almo Corp., Berlin Packaging, Cardinal Health, Modern Group, and Valin Corp. The Summit is produced and managed by 4th Generation Systems.

Registrants by June 1 receive an Early-Adopter Rate, as well as free admission to the UNLEASH:WD Post-Summit Workshop, a $295 value. The Post-Summit Workshop will be held from 9 a.m. to noon on Nov. 16, 2012.

“During the Post-Summit Workshop, attendees will learn to put their newly inspired ideas and approaches into action,” Beveridge added. “By leveraging insights from the Summit, this collaborative workshop will provide attendees with tools to formulate and execute clear, comprehensive strategies – for teams, organizations and channel partnerships.”
For more information: or info(at)

Follow UNLEASH:WD at Twitter via @UnleashWD.

About 4th Generation Systems

4th Generation Systems is a provider of solutions that help organizations increase performance by aligning focus, behaviors and performance with corporate strategy. The Barrington, Ill.-based company launched and manages the UNLEASH:WD Provocation Summit for the wholesale and distribution industry. UNLEASH:WD is the first-ever industry event focused solely on innovation and breakthrough thinking that leverages provocative leaders from outside the industry to address the persistent and complex issues of transformation.

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