Primal Pictures Wins Queen’s Award for Enterprise 2012

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The Queen of England has awarded medical publisher Primal Pictures the Queen's Award for Enterprise: Innovation 2012 for its 3D human anatomy model.

Primal is recognized for its 3D anatomy imaging.

The Queen's Award for Enterprise is the highest award a British business can receive.

We offer a totally new way to view, understand, and virtually interact with every element of the human anatomy.

Primal Pictures, publishers of the most complete and medically accurate interactive 3D model of the human anatomy, has received the Queen’s Award for Enterprise: Innovation 2012. The Queen's Award for Enterprise is the highest official award that British businesses can achieve. Primal Pictures has been recognized for its complete, detailed and medically-accurate 3D model of the human anatomy.

“We are deeply honoured to be recognized by HM Queen Elizabeth for our 20 years of effort to develop a medically accurate 3D model of the human anatomy,” said Peter Allan, CEO of Primal Pictures. “Our 3D Anatomy imagery represents the first major shift in anatomical resources since Vesalius drew accurate dissections 500 years ago. Today, we can provide students and medical practitioners a totally new way to view, understand and virtually interact with every element of the human body.”

Primal Pictures developed its 3D imagery using detailed medical scan data of the human body, viewed from every conceivable angle. Primal used this data to create a wireframe 3D model for each anatomical structure, which was then translated into three-dimensional images that showcase the interrelations of the body systems.

"The company started with a vision to be a world leader in this area," said Laurie Wiseman, Founder & Publishing Director. "I believe we have achieved that - and much more - over the last two decades, and we continue to innovate with every new product."

Today Primal Pictures offers more than 40 titles covering Anatomy & Physiology and many clinical specialties from student to practitioner level, which are used by more than 500,000 students and 70,000 educators at over 700 colleges and universities around the world. Primal titles let users rotate anatomy images, peel away layers, add or remove anatomy from any image, study animations and illustrations of physiology, and view dissection slides, clinical case studies, and aging impact visuals. Anatomy & Physiology Online was recently named the best Digital and Online Resource in the British Medical Association’s Medical Book Awards.

About the Queens Award for Enterprise
The Queen's Awards for Enterprise is an awards program for British businesses. The award is the highest official UK award available for British businesses. First established as The Queen's Award to Industry in 1965, it includes awards for businesses in three categories: International Trade, Innovation and Sustainable Development. The program also includes an award for individuals, The Queen's Award for Enterprise Promotion. Awards are made on the advice of the Prime Minister after applications are reviewed by an Advisory Committee composed of leading individuals from industry, commerce, trade unions and government. The awards are conferred by HM Queen Elizabeth II every year on her birthday, April 21.

About Primal Pictures
Primal Pictures offers the most complete, detailed and medically-accurate 3D model of human anatomy for students, educators and health care practitioners. Primal Pictures’ award -winning 3D range of human anatomy, surgery and specialty titles are used for patient education and practitioner reference worldwide.

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Connie Hofmann
Primal Pictures Ltd
215-219-2943
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