IDX Acquires RealLead, a Real-Time Lead Capture Solution For Realtors

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Two Oregon-Based Real Estate Technology Companies Join Forces

IDX, Inc. a nationally known leading provider of real estate search applications, today announced it has acquired RealLead, LLC, a real estate lead generation technology company that matches buyers and sellers with consumers. IDX will add RealLead’s mobile marketing tools and their proprietary lead marketplace into their growing portfolio of software products that helps real estate firms provide a higher quality of services to both property buyers and sellers.

“Being acquired by IDX will be great for RealLead. The synergies are perfect. Being able to offer our cutting-edge mobile marketing and real-time lead capture tools, with IDX’s real estate search applications will make the combination of our product offerings very appealing to real estate firms looking to take their services to home buyers and sellers to another level, and differentiate themselves in the marketplace,” said Caroline Cummings, co-founder and chief executive officer of RealLead.

Response time, coupled with a measurable mobile marketing strategy, are critical to securing and selling listings in today’s real estate market. The real estate industry is undergoing a paradigm shift, where consumers’ want instant property information. Research indicates consumers want an agent to contact them within fifteen to thirty minutes of their interest in a property, and agents want quality leads with real consumer data. RealLead’s technology helps facilitate this connection.

“RealLead and IDX will be stronger companies together. Real estate agents can get frustrated by having to partner with several different companies to grow their businesses. They can now work with one nationally known real estate technology provider for all of their website search needs, all of their mobile marketing needs – and generate more quality leads as a result. Acquiring RealLead was a no-brainer for us,” commented Chad Barczak, CEO of IDX, Inc.

RealLead was founded a little less than a year ago, and already has a national customer base. The RealLead marketing products are available to any real estate Agent or Broker in the continental United States, and is free to set-up. Agents and Brokers can add the RealLead marketing product to all of their listings for free, and choose to only claim the leads they want. Leads are affordably priced from $0.99 to $2.99 each, and include the consumer’s real phone number. Other free products with sign-up include a single property mobile website per listing, marketing materials, access to the Lead Marketplace where they can purchase unclaimed leads, and a dashboard for agents and offices to track the return on their mobile marketing investment, as well as determine which marketing materials (lawn signs, flyers, newspaper ads, magazine ads, CraigsList ads, Facebook, Twitter, etc.) are providing the best leads.

“I purchased a lead from RealLead for only $0.99, called him immediately, and within a few of hours started his pre-approval process for his first-time home purchase. If you’re not using RealLead on your listings, you’re missing out,” said Lori Monstein, a broker with Windereme Real Estate Lane County.

About IDX, Inc:     
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 450 individual Multiple Listings Services (MLS). IDX, Inc. provides integrated IDX software, customizable listing search utilities and lead management tools for real estate based websites (IDX Broker ). In addition to the primary web-based software, IDX also provides an integrated WordPress widget for use in WordPress based blogs and websites ( IDX Broker Wordpress Plugin ) as well as a dedicated mobile application available for the iPhone and iPad ( myAgent IDX ). The entire suite of real estate software available from IDX is easy to manage and maintain and helps real estate professionals display real estate data from their multiple listing service (MLS) regardless of their technical ability. For more information on all the services provided by IDX, Inc. please visit

About RealLead: is a technology company headquartered in Eugene, OR, that provides mobile marketing, an MLS-specific lead marketplace, and a national network of real estate websites to residential and commercial real estate markets. The drive is to help connect interested buyers and renters with property owners in real-time, at the consumer’s point of interest in a property. RealLead offers two mobile marketing plans which gives agents the flexibility to choose the right mobile plan for each property. The Pay-Per-Lead mobile plan is free to set-up and agents only pay when they claim or forward a lead ($0.99 – 2.99). The Unlimited Leads mobile plan is only $9.99 per month, and is great for listings that receive a lot of lead activity. For more information on all the services provided by RealLead, please visit


Caroline Cummings
CEO | RealLead, LLC
541-968-2982 | mobile
PO Box 11048
Eugene, OR 97440

Chad Barczak
CEO | IDX, Inc
541-343-3912 | office
800-421-9668 | toll free
541-510-6564 | mobile
PO Box 71866
Eugene, OR 97401

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Jordan Johnson, Media Relations
IDX, Inc.
(800) 421-9668
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