Chicago, IL (PRWEB) April 24, 2012
Gorilla Commerce, an award-winning, full-service ecommerce solutions provider, has announced the launch of a newly redesigned site for Grid Connect [gridconnect.com], a leading manufacturer and distributor of networking technology components. Built on the Magento Enterprise platform, Gorilla delivered an elegant, feature-rich ecommerce solution to support the rapid growth of Grid Connect’s digital sales channel.
"In re-platforming to Magento, Grid Connect was able to enhance our customer’s online experience through simplified navigation, increased site speed, simplified checkout and wishlist functionality," said Adam Justice, Vice President at Grid Connect. “Gorilla took ownership of the entire process and gave us a site that puts Grid Connect on the same footing as our largest competitors.”
In migrating the site to a new ecommerce platform, Gorilla’s Webby Award-winning design team took the opportunity to implement an entirely rethought design concept. This includes a streamlined information architecture structure to simplify product discovery and extends to the subtle color palette used throughout the site. This creates an inviting, modern feel and places the primary focus on the high resolution product imagery, which serves to drive site visitors quickly into the sales funnel. To complete the streamlined user experience, Gorilla’s development team implemented a customized one-page checkout feature to lift conversions and lessen the potential for cart abandonment, a primary concern throughout the ecommerce industry.
Additional function enhancements across the site both improve the user experience and allow for more efficient back-end site administration. On the front end, this includes integrating live chat functionality to proactively address customer service issues and questions, UPS and FedEx Integration allowing for customers to pay for shipping with their company account number in checkout. Also added was the “gridLIST”, which adds wishlist and sharing functionality to the site with a B2B focus. On the back end, Gorilla integrated Netsuite ERP utilizing a connector from Celigio, installed Cybersource payment security to the Magento solution to ensure PCI compliance through payment tokenization, and integrated Bronto email marketing software with Magento to extend customer engagement.
With the launch of the new site, Grid Connect is now equipped with a sustainable, best-in-class ecommerce solution, which positions the company to bring their unique mix of sophisticated networking products to a wider audience and grow sales through a more efficient ecommerce solution. Both Gorilla and Grid Connect will be attending the Magento Imagine Ecommerce Worldwide Conference, April 23-25 in Las Vegas. For more details on the new Grid Connect site visit gridconnect.com/new
About Grid Connect:
Grid Connect is a leading networking technology company focused on providing excellent products, superior customer service and expert technical knowledge. In addition to our hundreds of great products, Grid Connect also provides custom hardware and software solutions for small startups up to Fortune 500 companies. To learn more visit Grid Connect at gridconnect.com
Since 1994, leading brands, retailers, manufacturers and wholesalers have turned to Gorilla to solve their toughest ecommerce challenges and innovate solutions that elevate their businesses across channels. Headquartered in Chicago, Illinois, Gorilla offers a complete range of solutions, including award-winning website design, development, strategy, and post-launch managed services that combine to create a smarter species of commerce. gorillagroup.com