Russell Stover Opens Newest Retail Store In Tulsa, OK

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Russell Stover opens new retail store in Tulsa, Oklahoma with a new look, broader selection.

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Though it's hard to quickly understand the difference, Russell Stover The Store is so much more than Russell Stover the brand.

Russell Stover Candies, America’s third largest chocolate manufacturer, has recently opened a new retail store in Tulsa, OK. The building located at 7110 S. 101st E. Avenue, South of 169 Highway on East 71st Street, has been renovated to offer a boutique shopping experience filled with all the sights and smells of luscious chocolate and candies.

The new Tulsa, OK retail store location features a new look piloted by the Russell Stover Flagship Retail Store in Fairway, KS. This look is predicated on the differentiation between Russell Stover ‘The Store’ and the Russell Stover brand. "Though it’s hard to quickly understand the difference, 'Russell Stover ‘The Store’ is so much more than Russell Stover the brand," Angela Ellsworth, VP Store Operations, said. “Of course we'll feature America's best selling boxed chocolate - Russell Stover, but we differentiate ourselves from other retail outlets that sell Russell Stover by offering specialty items such as chocolate-dipped strawberries, freshly-baked cookies, gourmet cupcakes, and hand dipped caramel apples - all made in The Store. The Store will feature fresh made frozen custard as well as 32 flavors of Blue Bell Ice Cream. At The Store customers will be able to experience the newest items Russell Stover has to offer, including exclusive packaging and select Russell Stover flavors that can be found no where else.” In addition to the Russell Stover brand, The Store will carry Whitman's Sampler Chocolates - America's favorite box of chocolates and Pangburn's Millionaires - a best-selling regional chocolatier currently found predominantly in Texas and Southwest, but quickly gaining popularity across the country.

The new location gives Russell Stover Candies and the Ward Family an opportunity to support the local community. "We have reached out to the Union School District for the Union Schools Education Foundation to receive a charitable cash donation," Ellsworth said. “First, USEF will receive a $4,000 gift for each of the 19 schools in the Union School District for an initial total of $76,000 from the Ward Family Foundation. Then, each school will have the ability to raise even more money by participating in a SweetShop fundraiser at the new Russell Stover Store where from April 23rd to May 6th 10% of the sales by the school district’s supporters will be donated back to the district. We've found that it's a great way to help the community and a great way to give people a reason to come visit us," Ellsworth added. Other community events/associations include Susan G. Komen for The Cure - Greater Kansas City and Juvenile Diabetes Research Foundation.

Above and beyond a wide array of products, the new store will feature a customer loyalty program. "One of the things we hear all the time is 'hey, if you ever need a chocolate taster call me', well we now have a program that makes that happen," Ellsworth said. The Russell Stover Rewards Program will allow participating customers to earn rewards, receive promotional offers, be made aware of upcoming new product introductions and be one of the first to try new products. Enrollment forms will be available in The Store.

In addition, the Russell Stover Candies store at 1902 Utica Square in Tulsa is currently closed for remodeling. This revamp will incorporate the new store design and product offering being introduced in the new location. The Russell Stover Candies store in Utica Square is expected to reopen early summer 2012.

About Russell Stover Candies, Inc.
Russell Stover Candies opened its first store in Denver, Colorado in 1923 and on the first day sold 120 pounds of chocolates, earning $90. Twelve months later they had five stores and 30 workers. Today the company operates 39 retail stores and is the number one boxed chocolate company in the United States. Russell Stover can be found in thousands of venues throughout the United States and in 20 countries around the world.

For more information visit http://www.russellstover.com.

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Christi Jones
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