A restaurant on wheels is no new concept; however, we have gone a step further by offering a complete fabrication, customization, branding, marketing and social media package.
Cleveland, GA (PRWEB) April 25, 2012
Proving the concept that a passion for food can become a career, Chow Trailers showcased their Udderly Fantastic model in March as a vendor at the Cabbage Patch Kid’s Magical Easter Eggstravaganza event at BabyLand General Hospital in Cleveland, Georgia. The menu for the day: Udderly Fantastic Grilled Cheese and Bacon and Bleu sandwiches. While the children gobbled up the grilled cheese, more sophisticated palates appreciated the Bacon and Bleu…a crisp Applewood bacon with creamy Bleu cheese and green onion on Sourdough bread.
As fabricators of easy tow mobile food trailers, Chow Trailers felt participation in this local event would be a great “proof of concept” and to experience their unit in action.
Culinary students and chefs who once dreamed of owning a restaurant of their own have faced tremendous barriers to entry with large start up costs and little to no capital. These risks and barriers of launching a new business have become so burdensome that many die-hard food enthusiasts have shied away from this endeavor. The dawn of the mobile food industry and the street food movement has shed new light on this subject, prompting many to take a second look at living their culinary dreams.
Estimated Eggstravaganza crowds by event coordinator, Margaret McLean, range from 8,000 to 10,000 throughout the course of the day. Chow Trailers owner, Steve Solomon, was very pleased with the performance of his Udderly Fantastic unit, stating “This particular model has the capability of making 60 sandwiches per hour.” Solomon goes on to state, “A restaurant on wheels is no new concept; however, we have gone a step further by offering a complete fabrication, customization, branding, marketing and social media package. We have a process set up for every step of the way and can become a “turn key” solution. Where a new food truck could cost you six figures and up, we’ve got easy tow trailers for a fraction of that price.”
Shows like Iron Chef, Top Chef and Hell’s Kitchen have propelled this love of food into the mainstream media and the search for an outlet to express culinary creativity is progressing. Hobbies are becoming full time careers and with low barrier to entry options such as mobile concession trailers and carts, new doors are opening for foodies and entrepreneurial spirits. The exhibition of the Udderly Fantastic model by Chow Trailers is merely one example of hundreds that proves - it can be done!